Why Automated Data Matters for Live Event Promotion

arena partners

Marketing Live events online often involves time-consuming manual work of copying event information from the ticket seller’s website into your own. Arenas, Stadiums and Venues told us at usheru that this was a major hurdle they wanted to resolve in order to free up time and focus their marketing efforts more on the bigger picture.

arena partners

What Is the Solution? Automation! 

One winning solution to this problem (and many problems!) is automation. In this technological age, shouldn’t it be possible for the event listing information, including the ticket purchase process to automatically pull through to your venue’s website? Turns out, it is possible! 

usheru has connected directly to Ticketmaster through their API, enabling our arena partners to automatically display showtime information and direct web visitors to purchase their range of ticket offerings. 

Automated Event & Ticket Listings on your Site

An API (Application Programming Interface) is a set of protocols and tools for building software applications, and it allows different systems to communicate and share data with each other. 

Through usheru’s integration with Ticketmaster’s API, you can automate the process of adding event information to your site and eliminate the need for manual work. This will save time and resources, allowing you to focus on more important tasks such as marketing and promoting the events. Working with an integration like this is particularly important for arenas, stadiums, and venues for several reasons. 

1. Time and resource savings: As mentioned earlier, implementing automation will streamline tasks and processes. It is particularly important for arenas, stadiums, and venues, as they often have to manage a large volume of events and related information. By automating tasks such as copying event information from ticket sellers’ websites, they can save time and resources and focus on other important aspects of event management. 

2. Accuracy and consistency: Inaccurate or inconsistent event information can lead to confusion among attendees and negatively impact the overall experience. Implementing automation here will ensure that event information is consistent across all channels, including the venue’s own website and third-party ticketing platforms. 

3. Improved customer experience: By automating tasks and ensuring accurate event information, arenas, stadiums, and venues can provide a better customer experience for attendees. This can lead to increased customer satisfaction and loyalty, as well as positive word-of-mouth marketing. 

4. Integration with other systems: Arenas, stadiums, and venues often use a variety of different systems and tools for event management, such as ticketing platforms or marketing automation tools. usheru has integrated many tools and other APIs to connect CRM systems, marketing and communication tools, advertising and more to streamline workflows and improve overall efficiency and productivity.

Overall, usheru Live’s web platform solution for arenas and live entertainment venues can support online marketing and promotion through its integrations with key partners and tools such as Ticketmaster, to save time and resources, ensure accurate and consistent event information, improve the customer experience, and create better efficiency and productivity.


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