usheru Enters Oak View Group Agreement

Oak View Group x usheru

Usheru Enters into Agreement with Oak View Group to Build Digital Platforms for Its Sports & Entertainment Venues

LOS ANGELES, CA (September 25, 2023) – usheru, a global entertainment technology company, is delighted to announce it has been retained by Oak View Group (OVG), the largest developer of sports and live entertainment venues in the world, to build digital platforms for its venues. 

Through the relationship, usheru Live has launched websites for OVG corporate,  as well as its venues including UBS Arena in New York, CFG Bank Arena in Baltimore, Mullett Arena at Arizona State University, and the Berger Foundation Iceplex in California, with more to be announced soon. 

Following this agreement, and with its long history of working with the leading film studios and distributors globally, usheru is now expanding its offerings with web solutions for the live entertainment industry, with the introduction of the usheru Live brand. 

With a goal to revolutionize the way entertainment venues grow and retain audiences, usheru Live develops web platforms centered around the core principles of Audience, Analytics, and Automation. Intelligent integrations with ticketing, parking, CRM, and CMS tools save valuable time for marketing teams.

“Oak View Group is a worldwide authority in entertainment venue management and development, and their team is always open to exploring new ideas and technological advances to invigorate the industry and how they operate,” says Oliver Fegan, Co-Founder and CEO of usheru Live. “We are delighted to align with this great brand as we forge ahead on this new road.”

The collaboration between usheru and OVG aims to cement OVG’s position as the innovation leader in the live entertainment industry with both companies continuing to explore new avenues and opportunities to support long-term audience engagement and return on investment for venues. 

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About Oak View Group

Oak View Group (OVG) is a global sports and entertainment company founded by Tim Leiweke and Irving Azoff in 2015. OVG is focused on being a positive disruption to business as usual in the sports, live entertainment, and hospitality industries and currently has eight divisions across five global offices (Los Angeles, New York, London, Philadelphia, and Toronto). OVG oversees the operations of Climate Pledge Arena at Seattle Center; UBS Arena in Belmont Park, NY; Moody Center in Austin, TX; Acrisure Arena in Greater Palm Springs, CA; and the newly opened CFG Bank Arena in Baltimore, MD; as well as arena development projects for Co-op Live in Manchester, UK; Anhembi Arena in São Paulo, Brazil; FirstOntario Centre Arena in Hamilton, ON; a New Arena and entertainment district in Las Vegas, NV; a New Arena in Cardiff, Wales; and a New Arena in Vienna, Austria. More information at, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn

About usheru

Usheru brings audiences and entertainment closer together through innovative technological solutions for marketing and analytics. Founded in 2014 to bring a  data-driven approach to film promotion, usheru’s solutions equip entertainment specialists with ways to build better digital experiences, understand audiences and drive growth. In a world saturated with entertainment, usheru helps the industry manage, promote and launch any new content, anywhere.  Creating better interactions and better connections. Learn more at or connect with us on Linkedin