usheru Announce New Feature Launch: The usheru Showtime Monitor

Showtimes Monitor Automated event information and ticket listings

usheru develop solutions to drive success for film distribution teams as well as marketing. 


Your distribution team spends needless hours checking if theaters have programmed your content. This is a major pain and time waste which can be easily fixed. The usheru Showtimes Monitor is a solution that highlights gaps between contracted screenings of films and actual live cinema listings. 


Here we break down how this simple solution works. 

usheru has been working for many years with our partners in distribution and exhibition to develop ways for accurate data to enhance their respective success. This new solution is designed to offer distributors greater insights into the theatrical window of their films. 

The background: Measures of success pre-release and post-release

Before your release date the key metric for success is how many cinemas have signed up to show your film. This means getting as many cinemas on board as possible, along with their commitment to screen the film a certain number of times. Post-release date the success metric becomes box office revenue – how many tickets have sold. 

 

By monitoring the on-sale showtimes of cinemas who have agreed to show your film, data can show when cinemas have not fulfilled their quota, and also highlight when they have exceeded their planned showtimes – an early sign of high demand for your film. 

How does it work?

  • Distributors working with their theatrical partners compile a list of committed cinemas that agree to show the film
  • The distributor shares this list with usheru
  • usheru and our data partners create a live, continually updating document with automated scripts to compare the list with live cinema listings 
Man working on document
  • This sheet updates throughout the pre-release and post-release timeframe showing which of the cinemas have gone live with showtimes and which have not. 
  • It will also highlight the time of day of each showtime, giving in-depth insight into scheduling

What happens next?

  • Distributor partners have more data to improve communication with exhibitors, identify issues or missing listings, and discover early signs of success
hand holding cinema tickets
  • Through this visibility, distributors can make decisions on trying to push for more showtimes at cinemas or better, more prime-time showtimes

How can I try this?

  • The Showtimes Monitor is an optional addition to usheru Select or usheru Connect, and is available to both new and existing usheru partners on a film by film basis. 
  • Talk to us today for a free demo. 

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