Celebrating a Decade of Innovation
usheru at EVMC Atlanta 2025
As we look forward to EVMC Atlanta 2025, usheru is thrilled to celebrate 10 years of empowering the entertainment industry, with a special focus on our growing partnerships within the Arenas segment. Since our origin in 2015, we’ve evolved to serve some of the world’s leading entertainment organizations, helping them build long-term connections with their audiences and achieve success.
usheru has expanded to work with hundreds of businesses and organizations across 6 continents and 33 countries. Our solutions have been shaped by the needs of our partners, putting their success at the center of our mission. While we started with film studios and distributors, our expertise has increasingly extended to building digital tech for live entertainment venues and arenas, delivering digital solutions for marketing and analytics, along with tools that support and enhance direct-to-consumer relationships for our partners.
Reflecting on 10 Years of Collaboration
We are proud to collaborate with renowned venues as Climate Pledge Arena—enhancing onsite revenue through Food and Beverage promotions; UBS Arena—driving onsite revenue growth; and CFG Arena—elevating fan experiences. Through these and others partnerships, we continue to bring digital innovation to the forefront of live entertainment.
Our Impact on Arenas
Since 2022, usheru has deepened its commitment to the Arenas sector, providing specialized tools and insights that cater to the unique demands of live entertainment venues. Here are some highlights of what we’ve accomplished with our Arena partners:
- Innovation for Direct-to-Audience Engagement: Our vision of utilizing audience relationships to secure marketing longevity inspired the launch of usheru Connect. We’ve applied this direct-to-audience content discovery platform to help Arena partners build stronger, more direct connections with their fans.
- Automate Events and Ticketing: We’ve supported Arenas partners in promoting events and ticketing. Our platform and analytics services have been instrumental in helping Arenas expand and grow their own direct-to-consumer communities.
- Groundbreaking Partnerships: Our community focus appealed to entertainment industry innovators beyond the film industry, leading to a groundbreaking contract with Oak View Group. This partnership positions usheru’s solutions as the recommended web platform for OVG venues, a testament to our dedicated offerings for Arenas.
Words from the Founders
Oliver Fegan, CEO and Co-Founder
“We’re incredibly grateful to the clients and partners who’ve trusted us over the years and shared this innovation journey with us. Our mission has always been to understand their challenges and find ways to help them succeed."
Catherine Downes, COO and Co-Founder
“On a day-to-day and week-to-week basis, the thing that really motivates me and my team is seeing our clients grow and succeed.”
Andres Macias Oliete, Co-Founder and CTO
“We have successfully built a team of passionate, charismatic and very knowledgeable individuals that work hard every day to give our clients the best possible service. I want to thank all our team because without them we are nothing, they are usheru.”
Celebrating at EVMC Atlanta 2025
We’re excited to celebrate our 10-year anniversary at EVMC Atlanta 2025, a fitting occasion to reflect on the partnerships and successes that have defined this milestone with our Arena partners and collaborators. We look forward to sharing this moment with our valued partners and friends in the live entertainment community.
Want to meet us there? Book a meeting in the link below.
