Resilient Film Marketing: What’s Changing for Distributors
Over the past few months, usheru has convened small, off‑the‑record roundtables with film distributors and sales agents across Europe, the UK, Latin America, Africa, and the United States. These conversations explored today’s film marketing realities: what feels harder, what has shifted since the pandemic and streaming, and where teams struggle to turn attention into admissions. This report brings together the most consistent themes — not as definitive analysis or prescriptions, but as a shared reflection on current experiences and a starting point for further dialogue.
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