Unlocking Cinema’s Data Advantage
"The film value chain is very disconnected from today's online reality" Ben Johnson, Founder Gruvi In this episode we are joined by Ben Johson, Founder of the digital media agency,…
Building a Future for Theatrical through Data
"Optimising cinema businesses through better data strategies can transform the entire entertainment landscape." Marina Kosten Why the theatrical experience is so critical for the film and entertainment ecosystem and how…
Building a Global Community of Film Lovers
David Larkin is Head of Business and Parnerships at Letterboxd, the global social network for grass-roots film discussion and discovery. In this episode we go 'under the hood' of the…
Reimagine the Greenlight
In an increasingly competitive and congested distribution marketplace, better and more informed decision making upstream is increasingly essential. However, formulaic and algorithmically influenced content continues to enter the system, often…
Creating Impact and Building Optimised Systems in Distribution
In this podcast episode, Sarah Mosses, the founder and CEO of Together Films, shares her unique perspective on film marketing and distribution. Sarah discusses her Impact based approach to film…
Data-Driven Decisions in Entertainment
"Marketing is about breaking through to audiences ... but also inspiring enthusiasm so that everyone else also finds out about your content, because marketing dollars can really only go so…
The Marketing Funnel for Independent Film
DiNapoli serves as President of Marketing for Bleecker Street where he oversees media, research and brand strategy for the NYC based film studio. He has been with the company since…
