Why usheru’s new marketing analytics matter more than ever
Audience behaviour is getting harder to read. Cookies are rejected, devices block tracking by default, and film marketers often end up flying blind when trying to understand whether their campaigns are actually working.
usheru TRACK changes that. Our new tracking module captures every user session on your usheru-powered pages, without relying on cookies and without compromising user privacy. It gives distributors and marketers the clarity they need to understand which campaigns drive audiences from first interest to ticket purchase or streaming.
Below is a quick look at how it works and the practical value it unlocks for film marketing teams.
Why session tracking matters in 2026
Traditional analytics tools depend on cookies, which many users simply don’t accept anymore. Across usheru-powered sites, we’re seeing fewer than 30 percent of visitors accept cookies. That means over two-thirds of your audience behaviour is going unmeasured with standard analytics.
The impact is obvious:
- Large gaps in campaign data
- Inability to see the full funnel
- Difficulty proving what’s driving box office
usheru TRACK solves this by capturing server-side session data, giving you full visibility even when visitors decline cookies.
What this unlocks for film marketing
1. Real-time visibility on campaign impact
Traditional analytics tools depend on cookies, which many users simply don’t accept anymore. Across usheru-powered sites, we’re seeing fewer than 30 percent of visitors accept cookies. That means over two-thirds of your audience behaviour is going unmeasured with standard analytics.
The impact is obvious:
- Large gaps in campaign data
- Inability to see the full funnel
- Difficulty proving what’s driving box office
2. Full-funnel conversion tracking
Understand the complete audience journey from
Interest → Intent → Action.
- Interés: trailer views, page views, content engagement
- Intent: interaction with showtimes, streaming availability or watch options
- Action: outbound clicks to ticketing, streaming platforms or retailer pages
This shows you clearly where campaigns resonate and where audiences drop off. You can even see which cinemas you are driving most traffic to – something maybe useful for negotiations or collaborations.
Whether you’re using usheru CONNECT to track your entire slate, running individual Moviesites, or integrating usheru SELECT on your own film pages, TRACK gives you a new level of visibility into how audiences engage. You can see how people arrive, what captures their interest, when they show intent through showtimes or streaming options, and when they click out to buy a ticket or watch online. Even with most users declining cookies, TRACK provides a clear, privacy-safe picture of what your marketing is delivering. And for CONNECT users you can build this data across campaigns and releases, giving you unrivaled insight and visibility on your audiences and marketing ROI.
Fully GDPR compliant
Our tracking approach is built with privacy at the centre.
- No personal data is collected
- No cookies or device identifiers are used
Data is aggregated at a session level - All analytics are processed server-side within the EU
- Users retain full control of their privacy preferences
This means you get accurate performance insights while remaining squeaky clean when it comes to GDPR and other data-protection frameworks.
It’s important to mention that this doesn’t mean you lose any cookie-related data so you can still utilise this user-centric data too.
Why this is a turning point
Film marketing is filled with intuition, experience and creative instincts. But it has lacked reliable measurement. usheru TRACK brings clarity to the entire journey so you can:
- Prove the value of your marketing spend
- Make confident decisions in real time
- Strengthen your case with partners, funders and talent
- Focus resources where they create the most impact
In a world where attention is scarce and data is fragmented, TRACK gives film teams a dependable source of truth.
Discover how usheru TRACK transforms audience insights. Book your free demo today and see it in action.
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