Resilient Film Marketing: What’s Changing for Distributors
Insights from global distributor roundtables
Context
Over the past few months, usheru has been convening a series of small, off-the-record roundtables with film distributors and sales agents across Europe, the UK, Latin America, Africa and the United States.
These conversations focused on the realities of film marketing today: what feels harder, what has shifted since the pandemic and the rise of streaming, and where teams are struggling to translate attention into admissions.
This insight report brings together the themes that surfaced most consistently. It is not intended as a definitive analysis or a set of prescriptions, but as a shared reflection on what distributors are experiencing right now. and a starting point for further conversation.
What the report explores
The report highlights five interconnected areas that repeatedly came up across territories and company sizes, including:
- Por qué conversion has become a bigger challenge than awareness
- Cómo calendar congestion and screen access feel more acute than ever
- The growing gap between global discovery and local distribution
- Ongoing issues around data visibility and return on investment
- Por qué hybrid, human-led campaigns are still cutting through
Throughout the report, these themes are illustrated with anonymised quotes from distributors and sales agents working in different markets.
About the report
- Format: PDF
- Length: 4 pages
- Based on qualitative roundtables and a short survey
- Contributors span multiple territories and market contexts
The report is designed to be read quickly and used as a reference point for discussion, rather than a dense research paper.
What happens next
This report represents the first step in the Resilient Film Marketing initiative. Over the coming months, we’ll be building on these insights through further conversations and events, including an open webinar later in Q1.
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