En un mercado de distribución cada vez más competitivo y congestionado, es cada vez más esencial que las decisiones se tomen con mayor conocimiento de causa. Sin embargo, los contenidos basados en fórmulas e influenciados por algoritmos siguen entrando en el sistema, a menudo dejando frías a las audiencias.

¿Existe una forma mejor? ¿Cómo podemos apoyar la creatividad intuitiva con un sólido análisis de datos, información sobre la audiencia e inteligencia sobre la distribución? ¿Cuáles son las herramientas, los recursos y la información que pueden sustentar decisiones de inversión o de encargo más eficaces? ¿Dónde están los puntos ciegos de información y cómo pueden los cineastas formular una oportunidad de inversión más sólida? ¿Cómo podemos lograr una mayor inclusión en el proceso de autorización?

These are some of the questions explored with 3 leaders in their field across film, data and technology featuring legendary producer Ted Hope, Co Founder and Co-CEO of Film Chain, Irina Albita and Anjali Midha, Founder and CEO of Diesel Labs. 

Ted Hope has been a producer on over 70 films, studio executive on over 60, CEO of a start-up streamer, co-head of 3 production companies, executive director of a film society & festival, a Professor Of Practice at 2 universities, and founder of a post-production facility, 2 websites, 2 think tanks, & an app. Ted launched Amazon’s foray into feature film production, leading them to 19 Oscar nominations and 5 wins. As a producer, his films have received 25 Oscar nominations, with 6 wins. Ted’s memoir and newsletter Hope For Film, are both must reads. Ted helped launch the feature film careers of Ang Lee, Nicole Holofcener, Hal Hartley, Michel Gondry and many others. His most recent films include the first narrative from Oscar-winning documentary director, Roger Ross Williams, Cassandro, as well as the documentary Invisible Nation on Taiwan, directed and produced by Vanessa Hope. Irina Albita is a technologist with over 12 years experience in the London/NYC tech scene, with a mathematics-economics background. Her passion is exploring how emerging tech radically transforms creative industries, and she is a prominent figure at film & tech events worldwide. She co-founded FilmChain alongside Maria Tanjala. The platform is transforming how producers, financiers, and sales agents get paid. With a digital collection account management (CAM) for indie films and a royalties management solution for content distributors, FilmChain brings transparency to payments and modernises royalties. Former EFM Startups 2018, they have won awards such as ‘Startup of the Year’ London Business Awards 2020, Startup Challenge at San Sebastian Film Festival 2020, Makers and Shakers 2020, and Unchain Fintech Festival 2022, to name a few.

Anjali Midha is an entrepreneur with a passion for driving innovation in media and marketing analytics. She is the co-founder & CEO of Diesel Labs, a content analytics company that addresses the toughest questions facing media companies today. Before starting Diesel Labs, she was the Global Director of Media Research at Twitter where she developed the ‘playbook’ for television – illuminating the synergies and opportunities across traditional and new media. She joined Twitter via their acquisition of Bluefin Labs (the pioneer of Social TV Analytics), prior to which she was the VP of Strategy & Analytics at Digitas. Anjali holds a BA in Economics from Tufts University and an MBA from MIT Sloan

Esta sesión forma parte de la serie Reimagining the Ecosystem, presentada por usheru y Screenovators: una serie de charlas con pioneros de la industria, pioneros y líderes de opinión que analizan si ha llegado el momento de reimaginar el ecosistema cinematográfico.