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    What is account-based marketing?

    Account-based marketing (ABM) is a widely spread & successful marketing strategy that is commonly used for B2B approaches and sales conversions within a certain market. ABM concentrates its actions and resources around a group of target accounts (email addresses) that receive personalised brand communication and content campaigns, designed to engage each account, basing the marketing message on the specific attributes and needs of the account.

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    The usheru Showtimes and Streaming API: the flexible solution for reliable movie data

    Make it easier for your customers - and your team - with accurate, automatically updated showtimes and streaming information for all your titles.

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    What makes usheru different?

    When it comes to creating an online platform to promote your next releases and improve discoverability of your catalogue, we believe it is important to consider your objectives and the overall marketing & promotion strategy.

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    Is your website fit for purpose? Three things to consider (or avoid !) when building a successful online hub

    Here at usheru, we’re proud to help film distributors, producers, national film bodies and cinemas reach their potential.

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    3 benefits of your own player integration

    The COVID-19 pandemic has forced industries to either adapt or die and has highlighted that innovation in the film industry is long overdue.

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    The benefits of Account Based Marketing (ABM) in the film industry

    ABM begins when you focus your marketing efforts in building up a database of fans to create meaningful segments and then identify the specific messages that can be personalised for them on the channels you believe (or have tested) are most impactful to them (social media, website, emails, advertising, etc).

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    Three easy tips to build your own film fan base

    The entertainment landscape has changed more drastically over the past year than it has in the past decade...

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    Discover the key benefits of Competitions: a strategy for amassing AUDIENCE DATA

    If you spend any time on social media, it's no doubt you’ve seen companies launching competitions before. You might have even entered one yourself - but why do so many companies do it?

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    Is your website fit for purpose? Three widgets to help you boost your online performance

    Not getting the traffic you were expecting? Struggling to convert traffic to sales?

    The Future Of Marketing

    The Future of Film Marketing is Audience Data

    How to build direct relationships with fans to create new efficient marketing channels and save money

    Funding

    Funding Innovation: How to fund long term audience development strategy

    Complementing individual releases with a long term audience building strategy is a significant but important transition for distributors and film promotion bodies.

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    Why do we need to think Direct to Consumer ?

    Solving discoverability and accessibility are priorities for national film bodies in the post-Covid entertainment landscape but so is harnessing data to demonstrate their impact.

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    usheru’s First-Party Audience Data Tools To Execute Account-Based Film Marketing Strategies

    ABM strategies offer many benefits for film marketers as it helps targeted film fans engage with audiovisual content and supports content discovery, leading to cinema ticket sales or traffic to streaming platforms where your films are being showcased.

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    Connecting Studios to Audiences

    The dust has officially settled since returning back to Kansas City from CinemaCon.

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    How to track and improve the impact of every marketing campaign?

    A quick guide to setting up UTM tags & why they will save you money

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    Practical Tips: Get started with account-based marketing for films

    The usheru Marketing team has developed some simple ideas as starting points for your new account-based marketing strategy (including both paid and organic!)

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    How to win at SEO

    A simple guide for the movie industry to get your website noticed

    Watching film image

    Why integrate your own video player?

    The COVID-19 pandemic has forced industries to either adapt or die and has highlighted that innovation in the film industry is long overdue.