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What is account-based marketing?
Account-based marketing (ABM) is a widely spread & successful marketing strategy that is commonly used for B2B approaches and sales conversions within a certain market. ABM concentrates its actions and resources around a group of target accounts (email addresses) that receive personalised brand communication and content campaigns, designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
The benefits of Account Based Marketing (ABM) in the film industry
ABM begins when you focus your marketing efforts in building up a database of fans to create meaningful segments and then identify the specific messages that can be personalised for them on the channels you believe (or have tested) are most impactful to them (social media, website, emails, advertising, etc).
usheru’s First-Party Audience Data Tools To Execute Account-Based Film Marketing Strategies
ABM strategies offer many benefits for film marketers as it helps targeted film fans engage with audiovisual content and supports content discovery, leading to cinema ticket sales or traffic to streaming platforms where your films are being showcased.