• Success Story - German Films

    German Films / Success Story

    German Films & usheru

    an authentic partnership

    "Partnering with Usheru is really helping us to “Open the Doors to German Cinema Worldwide”, true to our company mission. The service helps us to provide up-to-date information to fans of German cinema around the world about where and when and how they can find and watch German films, whether in cinemas, at festivals or streaming in their own living rooms. Being able to track and provide exactly this kind of information is of paramount importance to our work.”

    - ANDREA SCHIEFER, Director of Administration & Strategic Development

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    Helping German Films Reach Global Audiences

    The usheru HOME FOR FILM platform helped German Films to pioneer a new form of international movie promotion digitally.

    The Brief

    German Films wanted to boost international awareness of their catalogue and create a global database of German film fans to retarget for future cinema, digital and festival releases. The main problem that German Films faced was:

    How do we increase our audience reach, complementing our theatrical presence?

    German Films were open to exploring a new path to connect directly with audiences and forge a new way to promote their films beyond B2B routes alone.

    German Films image

    The Solution

    National film bodies around the world often don’t have a website where they can promote all their films simultaneously, so creating a singular easy-to-use site for German Films to advertise new releases and collect data on their fan base could allow them to develop more accurate marketing campaigns.

    In Their Own Words

    “We were always looking for ways to aggregate the possibilities of watching German films worldwide, but it was simply not possible to set up such a platform on our own.

    We had been looking into solutions for cinema and festival-goers initially, but having the option to track and promote German films in the VOD window as well became a huge plus!”

    - Eva-Maria Pellikan, Head of Communications & Marketing

    The Goals

    • Boost awareness of German movies and filmmakers outside of Germany
    • Build an international database of German film fans to retarget for future cinema, digital and festival releases

    The long-term approach

    • Integrate a customer-facing website with German Films existing business-facing site, to help expand their reach
    • Develop analytics solutions to support German Films in their work supporting German filmmakers on the international stage

    The Results

    German Films were able to open the doors to German cinema audiences worldwide, whilst benefiting from a range of perks, including:

    Users from 85 countries

    13,740+ films indexed

    Conversion rates up to 19% from campaign to VOD

    94% engagement rate