• 2021 - Industry Session

    USHERU INDUSTRY SESSIONS

    Join the different live panels hosted by our team of experts and held every couple of weeks

    Get involved and ask questions related to your upcoming releases.Raise your hand if you are willing to have feedback on strategy or campaigns Discover new key movie marketing topics.

    Latest Session

    Are NFTs the Future of Movie Marketing?

    NFTs received much attention last year. From Crypto Punks and Crypto Kitties to Bored Apes, new artworks were being generated and sold for unprecedented $$$. But beyond the hype and high profile sales, NFTs (and Web3) present undeniable opportunities across the entertainment spectrum.

    Legendary Pictures and Warner Bros. recently entered the space with a series of Dune and Matrix NFTs and pioneering independent filmmakers are starting to experiment with NFT-based crowdfunding - but how else can this new tool be deployed in movie marketing?

    Our expert panel of technologists, marketeers and industry experts discuss how NFTs can be used alongside other marketing channels and techniques to drive new awareness, engagement and sales across the film lifecycle.

    Introducing our guest speakers:

    Ciaran O'Herlihy

    Ciaran O'Herlihy (Ireland)

    Founder at LZRBRD, Web3, Ex Google Html5

    Passion for product partnerships, coaching teams, startups and launching mWeb businesses.

    Josephine Landertinger Forero

    Josephine Landertinger Forero (Colombia)

    Film Director & Pioneer of Film and NFT in LatAm

    Founder of Global Eyes Production, Just Love Film Academy, femalefilmmakers.xyz & accionmujeres.com

    Rishi Kapoor

    Rishi Kapoor (United Kingdom)

    Founder & CEO Paus.tv

    Experienced professional in film distribution both UK and Internationally, supporting independent filmmakers at Paus.tv

    Hosted by our industry expert & Head of Film Alex Stolz.

    WATCH OUR PREVIOUS SESSIONS

    National Film Bodies

    Solving global discoverability for national film catalogues

    First party data

    The Next Frontier in Marketing & Distribution

    Cannes

    How and why to Power and Promote National Cinema through First-party Audience Data?

    Top tips webinar for film marketers and strategists

    What can the entertainment industry learn from the very best of eCommerce

    Movies Meet Data: Industry sesssions

    First Party Data: The Next Frontier For Movie Distribution

    The Reopening Webinar Series

    Use Today's Tech to Reach Tomorrow's Moviegoers

    The Reopening Webinar Series

    Couch versus Cinema: Friend or Foe?

    Industry Session

    How to Drive Global Audiences to your National Audiovisual Content

    Can’t wait for the next Industry session?

    Book a slot on the usheru experts agenda to work on your needs and to see how we can help boost your strategy.