2021 - Industry Session
USHERU INDUSTRY SESSIONS
Join the different live panels hosted by our team of experts and held every couple of weeks
Get involved and ask questions related to your upcoming releases.Raise your hand if you are willing to have feedback on strategy or campaigns Discover new key movie marketing topics.
Are NFTs the Future of Movie Marketing?
NFTs received much attention last year. From Crypto Punks and Crypto Kitties to Bored Apes, new artworks were being generated and sold for unprecedented $$$. But beyond the hype and high profile sales, NFTs (and Web3) present undeniable opportunities across the entertainment spectrum.
Legendary Pictures and Warner Bros. recently entered the space with a series of Dune and Matrix NFTs and pioneering independent filmmakers are starting to experiment with NFT-based crowdfunding - but how else can this new tool be deployed in movie marketing?
Our expert panel of technologists, marketeers and industry experts discuss how NFTs can be used alongside other marketing channels and techniques to drive new awareness, engagement and sales across the film lifecycle.
Introducing our guest speakers:
Ciaran O'Herlihy (Ireland)
Founder at LZRBRD, Web3, Ex Google Html5
Passion for product partnerships, coaching teams, startups and launching mWeb businesses.
Rishi Kapoor (United Kingdom)
Founder & CEO Paus.tv
Experienced professional in film distribution both UK and Internationally, supporting independent filmmakers at Paus.tv
Hosted by our industry expert & Head of Film Alex Stolz.
WATCH OUR PREVIOUS SESSIONS
National Film Bodies
Solving global discoverability for national film catalogues
First party data
The Next Frontier in Marketing & Distribution
How and why to Power and Promote National Cinema through First-party Audience Data?
Top tips webinar for film marketers and strategists
What can the entertainment industry learn from the very best of eCommerce
Movies Meet Data: Industry sesssions
First Party Data: The Next Frontier For Movie Distribution
The Reopening Webinar Series
Use Today's Tech to Reach Tomorrow's Moviegoers
The Reopening Webinar Series
Couch versus Cinema: Friend or Foe?
How to Drive Global Audiences to your National Audiovisual Content
Can’t wait for the next Industry session?
Book a slot on the usheru experts agenda to work on your needs and to see how we can help boost your strategy.
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Discover more insights
The Movie Marketing & Distribution Podcast
Listen to the latest trends, tools & strategies in Movie Marketing & Distribution
Who are usheru
What makes usheru different?
When it comes to creating an online platform to promote your next releases and improve discoverability of your catalogue, we believe it is important to consider your objectives and the overall marketing & promotion strategy.
What is account-based marketing?
Account-based marketing (ABM) is a widely spread & successful marketing strategy that is commonly used for B2B approaches and sales conversions within a certain market.