Movies meet data - Industry Session
Movies Meet Data:
There are lots of techniques and many innovative ideas around data-driven decision-making. There is no need to take an all-or-nothing approach to dive and benefit from these tools. Start small, measure your performance and adjust as you go.
During these industry sessions, real-world examples from industry experts leading audiovisual and analytics companies will show the steps in data collection, data ecosystems and governance, helping you drive actions and initiatives based on specific evidence.
New sessions coming soon
Watch our Previous session below
FIRST PARTY DATA: THE NEXT FRONTIER FOR MOVIE DISTRIBUTION
How first party data usage can help you boost your strategy and decisions, and go D2C.
Our experts will help to identify the benefits and provide a pulse on the scientific side of audience management before the phase out of third party cookies.
During this session you will discover:
How to identify your current dependencies on third party data and why that needs to change
How to tackle your own business challenges with first-party data and power D2C strategies
The benefits of owning your audience datasets and how to market directly and effectively, at lower long term cost
Applicable methodologies and recommendations
/ VP Analytics at Paramount Pictures, formerly Lionsgate
/ ex-Chief Data & Innovation Officer at Havas, formerly Comscore
/ VP, Programming and Platform Marketing at Gunpowder & Sky
/ Managing Partner & Founder at Purseia, formerly VP, Marketing Insights at Time Warner Cable
/ Co-founder, Usheru