• Movies meet data - Industry Session

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    Movies Meet Data:

    Industry Sessions

    There are lots of techniques and many innovative ideas around data-driven decision-making. There is no need to take an all-or-nothing approach to dive and benefit from these tools. Start small, measure your performance and adjust as you go.

    During these industry sessions, real-world examples from industry experts leading audiovisual and analytics companies will show the steps in data collection, data ecosystems and governance, helping you drive actions and initiatives based on specific evidence.

    New sessions coming soon

    Watch our Previous session below

    Previous Sessions

    FIRST PARTY DATA: THE NEXT FRONTIER FOR MOVIE DISTRIBUTION

    How first party data usage can help you boost your strategy and decisions, and go D2C.

    Our experts will help to identify the benefits and provide a pulse on the scientific side of audience management before the phase out of third party cookies.

    During this session you will discover:

    • How to identify your current dependencies on third party data and why that needs to change

    • How to tackle your own business challenges with first-party data and power D2C strategies

    • The benefits of owning your audience datasets and how to market directly and effectively, at lower long term cost

    • Applicable methodologies and recommendations

    Speakers

    REEYAZ HAMIRANI

    REEYAZ HAMIRANI

    / VP Analytics at Paramount Pictures, formerly Lionsgate

    BRET LEECE

    BRET LEECE

    / ex-Chief Data & Innovation Officer at Havas, formerly Comscore

    ABBEY WARNER

    ABBEY WARNER

    / VP, Programming and Platform Marketing at Gunpowder & Sky

    DUNCAN HOULDSWORTH

    DUNCAN HOULDSWORTH

    / Managing Partner & Founder at Purseia, formerly VP, Marketing Insights at Time Warner Cable

    CATHERINE DOWNES

    Moderated by

    CATHERINE DOWNES

    / Co-founder, Usheru