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Success Story
Showcase a multi-venue property, like Parque Viva, with smooth user navigation, multiple languages and broad audience reach
The Background
Parque is a multi-venue complex comprising of the Coca-Cola Amphitheater, the Printea Events Center and a motorsports track. It is a large-scale modern space, which has approximately 25,000m2 of venue space across 300,000 m2.
It is known for its logistical capacity as it has 4,500 parking spots, is close to an international airport and have full accessibility compliance – this help the property attract from national, regional and international visitors.
The Challenge
With such a variety of sports, business and entertainment events, the priority for the Parque Viva GM and marketing team was to give visitors an easy way to explore Parque Viva’s offering with ease – in a modern and clear design. The team wanted as much events functionality automation as possible to free up team time, and superior web navigation to show the multi-venue offering..
The Solution
Parque Viva were convinced by usheru’s approach to solving their user navigation and event programming issues. usheru additionally advised on considering how to present premium spaces and some solutions to attract international conferences to Costa Rica.
Objectives
Save Team Time:
Automate event web programming processes. Reduce email enquiries about spaces
Ease UX Journey:
De-complexify the myriad of venue options at Parque Viva - exhibitions, conferences, shows and sports.
Multi-lingual & Modern :
Convert the website to multi-lingual (ES/EN) to attract global conferences & visitors
Results
Satisfaction
0
%
with the usheru solution and client service
Working with usheru has given us a platform that is intuitive and effortless to use, with a design that truly understand our audience. Their team combines technical know-how with a sharp eye for presentation, making many aspects of our event marketing work much easier .”
Pedro Abreu, General Manager Parque Viva