Do not distort the logo in any way.
Use the most appropriate size.
Do not change how the usheru corporate colours are used.
Place the logo on black or a dark colour.
Do not place the logo on an image or colour that reduces its legibility. If the logo is used on an image, the imagery must be black & white to help create the usheru mood. The logo must be placed over a clear area where its legibility is not reduced.
Do not edit the composition or add illustrative elements.
Our typefaces have been chosen for their clarity and legibility. Our typographic style helps build brand recognition and makes our written communications attractive and easy to read.
To make our collateral more visually appealing and to add interest we use a variety of fonts to distinguish between our headings and the body copy.
When writing usheru always write it in lower case and where possible ’bold’ the last ’u’
TITLES, HEADER/DISPLAY FONT - ALWAYS DISPLAYED IN CAPS
TRADE GOTHIC LT STD - BOLD CONDENSED NO.20
Body copy font
Trade Gothic Lt Std - Regular, bold & light