Our logo represents who we are and what we do. It is our most important visual asset and should be used prominently and consistently to help build familiarity with our brand. Do not try and recreate the logo - always use the master artwork files provided.
Do not distort the logo in any way.
Do not place the logo on an image or light colour that reduces its legibility.
CMYK 2, 7, 94, 0
CMZK 69, 63, 62, 58
CMYK 7, 5, 5, 0
Our typefaces have been chosen for their clarity and legibility. Our typographic style helps build brand recognition and makes our written communications attractive and easy to read.
To make our collateral more visually appealing and to add interest we use a variety of fonts to distinguish between our headings and the body copy.
When writing usheru always write it in lower case and where possible ’bold’ the last ’u’
TITLES, HEADER/DISPLAY FONT - ALWAYS DISPLAYED IN CAPS
TRADE GOTHIC LT STD - BOLD CONDENSED NO.20
Body copy font
Trade Gothic Lt Std - Regular, bold & light