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Success Story
MovieSite: Conversion Performance Analysis
Insights from 12 Months of Distributor Campaign Data
Summary of Findings
This analysis examines 12 months of performance data from usheru partner campaigns, comparing new theatrical releases supported by a dedicated MovieSite with new theatrical releases using standard release pages alone:
- 33 releases supported by a MovieSite were analysed alongside 784 standard Connect release pages
- MovieSite-supported releases achieved a 17.11% aggregate theatrical conversion rate
Standard Connect pages achieved a 4.19% aggregate theatrical conversion rate
- Releases supported by a MovieSite delivered approximately 4x higher theatrical conversion compared to standard Connect release pages over the same period.
- The dataset includes a mix of wide and smaller releases across multiple distributors
Results
Across the 12-month period:
Releases supported by a MovieSite achieved a:
Aggregate theatrical conversion rate
0
%
This represents approximately 4x higher theatrical conversion for releases supported
by a MovieSite over the same period.
Find out more at usheru.com/moviesite