Pollstar Live! 2024: 4 Things We Learned at the Event

Pollstar Live! 2024 was a vibrant, inspiring gathering of a diverse array of live entertainment professionals from around the world. usheru seized the opportunity to connect with fellow professionals in the live entertainment niche, build new connections and gather insights on the current broad state of the industry.

Continue ReadingPollstar Live! 2024: 4 Things We Learned at the Event

Three Steps to Harness Fan Crossover in Music and Sport

  • Post author:
  • Post category:Top Tips

For arenas, the boundaries between entertainment industries blur as crossover moments between music and sports become increasingly common. As Taylor Swift and Travis Kelce’s romance has highlighted the symbiosis between her fan base and the NFL fanbase, the intersection between these two powerful domains offers a trove of opportunities for cross-promotion that shouldn’t be missed.

Continue ReadingThree Steps to Harness Fan Crossover in Music and Sport

Navigating Fan Data in Arenas: 3 Unskippable Steps for Success

  • Post author:
  • Post category:Top Tips

Arenas and stadiums are increasingly leveraging fan data to enhance the overall fan experience, boost engagement, and drive revenue.  However, handling fan data comes with great responsibility. It's crucial for venues to follow three unskippable steps when utilising fan data to maximise the benefits while protecting fans’ information privacy.

Continue ReadingNavigating Fan Data in Arenas: 3 Unskippable Steps for Success

Arena Marketing Innovation: Transforming Live Events with Technology

Live events and fan engagement are undergoing an innovative transformation in the digital era. Through our latest panel discussion from the Arena Marketing Innovation series with esteemed experts Pam Allison from Verizon, Anton Christodoulou from Imagination, and Kevin Vreeland from Veridas, we unearth the exciting possibilities of leveraging cutting-edge technologies to create more interactive, engaging, and memorable live event experiences.

Continue ReadingArena Marketing Innovation: Transforming Live Events with Technology

The Future of Retargeting in Entertainment: Why First-Party Data Outshines Cookies

In a world increasingly concerned about data privacy and the impending end of third-party cookies, those in the entertainment sector—from music, to sports arenas, to movie distributors—must adapt their digital marketing strategies. The solution? First-party data.

Continue ReadingThe Future of Retargeting in Entertainment: Why First-Party Data Outshines Cookies