Arenas: How to drive more online revenue from Ticket Sales

We break down the most important steps you can take right now to generate more revenue on your website through the most lucrative online revenue streams for arenas. Your website is not simply an online branding exercise. It is a major revenue generator for your venue. Online revenue streams range from ticket sales, to VIP suites to merchandise and concessions and potentially many more.

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How to Create Highly Targeted Marketing Campaigns for Arenas

Marketing for arenas and large venues presents unique challenges. To effectively reach your fans, it's important to create highly targeted marketing campaigns that don’t just capture attention but also drive engagement and sales. Here are some simple tips to help you craft successful campaigns specifically for arenas, stadiums, and venues.

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usheru Reveals Bold New Brand to Bring Audience Engagement Success in Film to Wider Entertainment Industry

usheru, an established name in bringing audience marketing technology to the film industry since 2015, today announced a major transformation with the launch of its new brand identity. This strategic rebranding represents the company’s evolution and growth, building upon nearly a decade of supporting film industry partners in connecting to their audiences to now offer these solutions and benefits to the wider entertainment space. 

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Quick Guide to Measuring ROI in Venue Marketing

Venue marketing is crucial to the success of any arena. In the demanding - but exhilarating - world of live entertainment and sports, grabbing the attention your venue and events deserve is an ongoing battle. Venue marketers must be innovation discoverers, inspirational team leaders, effective communicators AND revenue generators - all at the same time.

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Pollstar Live! 2024: 4 Things We Learned at the Event

Pollstar Live! 2024 was a vibrant, inspiring gathering of a diverse array of live entertainment professionals from around the world. usheru seized the opportunity to connect with fellow professionals in the live entertainment niche, build new connections and gather insights on the current broad state of the industry.

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Three Steps to Harness Fan Crossover in Music and Sport

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For arenas, the boundaries between entertainment industries blur as crossover moments between music and sports become increasingly common. As Taylor Swift and Travis Kelce’s romance has highlighted the symbiosis between her fan base and the NFL fanbase, the intersection between these two powerful domains offers a trove of opportunities for cross-promotion that shouldn’t be missed.

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