usheru Reveals Bold New Brand to Bring Audience Engagement Success in Film to Wider Entertainment Industry

usheru, an established name in bringing audience marketing technology to the film industry since 2015, today announced a major transformation with the launch of its new brand identity. This strategic rebranding represents the company’s evolution and growth, building upon nearly a decade of supporting film industry partners in connecting to their audiences to now offer these solutions and benefits to the wider entertainment space. 

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Quick Guide to Measuring ROI in Venue Marketing

Venue marketing is crucial to the success of any arena. In the demanding - but exhilarating - world of live entertainment and sports, grabbing the attention your venue and events deserve is an ongoing battle. Venue marketers must be innovation discoverers, inspirational team leaders, effective communicators AND revenue generators - all at the same time.

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Pollstar Live! 2024: 4 Things We Learned at the Event

Pollstar Live! 2024 was a vibrant, inspiring gathering of a diverse array of live entertainment professionals from around the world. usheru seized the opportunity to connect with fellow professionals in the live entertainment niche, build new connections and gather insights on the current broad state of the industry.

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Three Steps to Harness Fan Crossover in Music and Sport

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For arenas, the boundaries between entertainment industries blur as crossover moments between music and sports become increasingly common. As Taylor Swift and Travis Kelce’s romance has highlighted the symbiosis between her fan base and the NFL fanbase, the intersection between these two powerful domains offers a trove of opportunities for cross-promotion that shouldn’t be missed.

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Navigating Fan Data in Arenas: 3 Unskippable Steps for Success

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Arenas and stadiums are increasingly leveraging fan data to enhance the overall fan experience, boost engagement, and drive revenue.  However, handling fan data comes with great responsibility. It's crucial for venues to follow three unskippable steps when utilising fan data to maximise the benefits while protecting fans’ information privacy.

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Arena Marketing Innovation: Transforming Live Events with Technology

Live events and fan engagement are undergoing an innovative transformation in the digital era. Through our latest panel discussion from the Arena Marketing Innovation series with esteemed experts Pam Allison from Verizon, Anton Christodoulou from Imagination, and Kevin Vreeland from Veridas, we unearth the exciting possibilities of leveraging cutting-edge technologies to create more interactive, engaging, and memorable live event experiences.

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