Pollstar Live! 2024 was a vibrant, inspiring gathering of a diverse array of live entertainment professionals from around the world. usheru seized the opportunity to connect with fellow professionals in the live entertainment niche, build new connections and gather insights on the current broad state of the industry.
For arenas, the boundaries between entertainment industries blur as crossover moments between music and sports become increasingly common. As Taylor Swift and Travis Kelce’s romance has highlighted the symbiosis between her fan base and the NFL fanbase, the intersection between these two powerful domains offers a trove of opportunities for cross-promotion that shouldn’t be missed.
Student Anna Gilsenan shares what her two-week internship at usheru was like. She describes what valuable skills she gained and how the experience will help her in her professional life.
Arenas and stadiums are increasingly leveraging fan data to enhance the overall fan experience, boost engagement, and drive revenue. However, handling fan data comes with great responsibility. It's crucial for venues to follow three unskippable steps when utilising fan data to maximise the benefits while protecting fans’ information privacy.
Are sustainable stadiums and arenas a thing of the future? What you can do to make your venue sustainable? We take a look at OVG Group which is at the forefront of environmentally responsible paradigm shift in the sports and events venue industry.
Live events and fan engagement are undergoing an innovative transformation in the digital era. Through our latest panel discussion from the Arena Marketing Innovation series with esteemed experts Pam Allison from Verizon, Anton Christodoulou from Imagination, and Kevin Vreeland from Veridas, we unearth the exciting possibilities of leveraging cutting-edge technologies to create more interactive, engaging, and memorable live event experiences.
In a world increasingly concerned about data privacy and the impending end of third-party cookies, those in the entertainment sector—from music, to sports arenas, to movie distributors—must adapt their digital marketing strategies. The solution? First-party data.
DUBLIN, (October 18, 2023) - usheru, a global entertainment marketing technology company, is thrilled to announce the appointment of Warren Jones as the new Chairman of its board.Warren Jones, Chief…
Fans can choose to eat or drink in any location before or after the game or show, so why should they do it at your venue? Find out why promote food and beverage at your venues.
Usheru Enters into Agreement with Oak View Group to Build Digital Platforms for Its Sports & Entertainment Venues. Read the full press release from usheru and Oak View Group