Unlock the Community

Unlock the Community is a European Union-co-funded initiative launched by usheru, in partnership with The Film Agency & LZRBRD, which aims to push innovation boundaries when it comes to audience development for audiovisual and cultural organisations.

The programme will primarily consist of three innovation pilot projects with partners from the audiovisual and live entertainment sectors. The sectors covered are: 1. Movie Distribution 2. National or Regional Film Promotion 3. Live Entertainment Venues, Arenas and Stadia 

Selected partnerships in this project will showcase and provide a guide to true community-building in practice. The projects will make use of new technologies and tools to attract audiences, retain them sustainably, and turn community interest into content purchases. 

The project also aims to encourage digital marketing best practices within the European cultural and creative sectors, and to build a digital technology platform that can be adopted by any industry player to replicate the positive outcomes of these pilot projects.