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Success Story
Vitrine Filmes captures audience demand at scale (1.2M visitors) with usheru MovieSite
The Background
Vitrine Filmes is a leading Brazilian independent film distributor, releasing high-profile national and international titles across the country. Operating within one of the world’s most fragmented exhibition markets, Vitrine works with a wide network of cinema partners to bring a culturally significant slate of films to audiences nationwide.
For the release of The Secret Agent, a highly anticipated Brazilian title, Vitrine faced a familiar industry challenge: how to meet peak audience demand during release without losing clarity across a complex theatrical landscape.
Opportunity
With The Secret Agent carrying high expectations across Brazil, timing and clarity were critical. In a market where cinemas operate across multiple ticketing platforms, release information and purchase pathways are often fragmented, creating friction for audiences precisely when demand peaks.
Vitrine needed a solution that could respond quickly to the urgency of release, absorb large volumes of audience interest, and provide a reliable online destination regardless of how or where tickets were sold.
The Solution
Vitrine Filmes implemented usheru MovieSite as a flexible landing page designed to meet audience demand and support the theatrical rollout.
- Awareness Mode
Ahead of release, MovieSite built anticipation and captured audience interest, giving visitors a clear, official destination for all key film information.
- Conversion Mode
During the theatrical run, MovieSite brought together all available showtimes and ticketing options, routing audiences directly to cinema partners.
- Rapid Delivery
MovieSite allowed Vitrine to quickly coordinate hundreds of cinema partners into a coherent, up-to-date buying journey, ensuring clarity and reliability across the release.
Objectives
Capture audience demand at scale
Absorb peak audience interest around a major release into a single, reliable digital destination.
Centralise the audience journey
Bring together release information, showtimes, and routing audience seamlessly across a fragmented exhibition landscape.
Results
1.2M
visitors during release, demonstrating ability to absorb large volumes of audience interest.
20%
of traffic came organically. The platform became a trusted go-to for audiences.
450+
different cinemas across Brazil were accessed by audiences via direct routing to ticketing.
usheru Moviesite meant we had a single, reliable destination for the release. This made a real difference and gave us confidence that audiences could find accurate information and connect with cinemas easily, even at peak demand.
Marco Bueno, Marketing Analyst Vitrine Filmes