Over the past few months, usheru has convened small, off‑the‑record roundtables with film distributors and sales agents across Europe, the UK, Latin America, Africa, and the United States. These conversations explored today’s film marketing realities: what feels harder, what has shifted since the pandemic and streaming, and where teams struggle to turn attention into admissions. This report brings together the most consistent themes — not as definitive analysis or prescriptions, but as a shared reflection on current experiences and a starting point for further dialogue.

Audience behavior is harder than ever to track, with cookies rejected and devices blocking data by default. usheru TRACK solves this challenge by capturing every user session on usheru-powered pages — without cookies and without compromising privacy. For film distributors and marketers, it delivers the clarity to see which campaigns truly move audiences from first interest to ticket purchase or streaming.