When done properly and effectively, Competitions can be one of the best ways to collect first party data for your audience. Film marketers, studios and distributors have been seeing the benefits of this for a long time. Here's how you can begin your own strategy.

Film distributors know their audiences. Audience segmentation involves dividing a broad audience into smaller, more defined groups based on characteristics such as demographics, interests, and viewing habits. This strategic approach allows film distributors to tailor their marketing efforts, ensuring that their films resonate with specific audience segments, thereby maximizing their revenue.