Segmenting Audiences: A Key Strategy for Film Distributors

Film distributors know their audiences. Audience segmentation involves dividing a broad audience into smaller, more defined groups based on characteristics such as demographics, interests, and viewing habits. This strategic approach allows film distributors to tailor their marketing efforts, ensuring that their films resonate with specific audience segments, thereby maximizing their revenue.

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Film Industry in a Time of Transformation: Look back at IFDS Cologne 2024

Last week, usheru had the pleasure of attending both the International Film Distribution Summit (IFDS) and European Works in Progress in Cologne. The organisers deserve a lot of credit for creating a space where industry leaders can explore and shape the future of marketing and distribution.

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usheru Announce New Feature Launch: The usheru Showtimes Monitor

The new usheru Showtimes Monitor is a tool for film distributors to better see the live showtime data of their new releases. The Showtimes Monitor highlights live data of a film release, comparing the contracted cinemas with the actual listed showtimes and flagging gaps if and when they arise.

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News: Collaborative Digital Problem-Solving With usheru Leads to 4X Growth in Conversions for Cinéart NL

In a remarkable success story published this week by usheru, Cinéart NL shows how innovation, driven by a collaborative approach, can yield extraordinary dividends. The prominent Benelux distribution company saw a 4X growth in digital conversions on their Netherlands platform following a series of website improvements guided and supported by usheru. usheru implemented valuable feedback from Cinéart to improve its usheru Select showtimes & streaming widget’s user experience. This was a true partnership.

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