Success Story

Cherry Pickers website enjoys 26% conversion rate on major releases with usheru Select

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Cherry Pickers Netherlands

Cherry Pickers Filmdistributie has established itself as a specialist in introducing international film gems to Dutch audiences, with a focus on European arthouse films and documentaries.

Recognising the potential of their website to be a digital marketing destination, Cherry Pickers’ owner and Managing Director Huub Roelvink enacted this vision by implementing the usheru Select showtimes widget. As the widget delivers automated showtime information (deep linked to cinemas’ ticket purchase), it effectively transforms the Cherry Pickers website into a marketing destination.

Opportunity

Cherry Pickers recognised the clear opportunity to take more control of their slate of films’ success by housing the marketing destination within their own website.

The simplicity of implementation and the ease to compare performance of titles has delivered a way to strategise and elevate their biggest releases to high conversion rates and box office success.

Objectives

Create a marketing destination for Cherry Pickers slate

Drive conversions to purchase at cinemas in the Netherlands

Cultivate the brand reputation of Cherry Pickers by owning its marketing outcomes in-house.

Results

Average Conversion Rate
0 %

Visitors clicking through to
cinema ticket purchase.

Sustained success across all titles

(high conversion
rates)

Integrating usheru's ticketing widget into our website was a breeze. Their technical expertise and seamless integration process made it effortless for us to enhance our eCommerce capabilities. The widget's robust features and easyto-use interface have simplified the ticket discovery experience for our visitors, improving the flow of our movie promotion.
Huub Roelvink, Owner & Managing Director, Cherry Pickers
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