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3 Key Takeaways from a Very Positive EFM

The usheru team attended the 2024 European Film Market (EFM) at the Berlinale earlier this month where the international film industry once again descended to strike deals and forge networks. The Martin Gropius Bau was the home to most of the market, with talk of a potential move away from Potsdamer Platz on the cards from next year for the main festival.

Our key takeaways from a very positive EFM

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Pollstar Live! 2024: 4 Things We Learned at the Event

Pollstar Live! 2024 was a vibrant, inspiring gathering of a diverse array of live entertainment professionals from around the world. usheru seized the opportunity to connect with fellow professionals in the live entertainment niche, build new connections and gather insights on the current broad state of the industry.

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Three Steps to Harness Fan Crossover in Music and Sport

For arenas, the boundaries between entertainment industries blur as crossover moments between music and sports become increasingly common. As Taylor Swift and Travis Kelce’s romance has highlighted the symbiosis between her fan base and the NFL fanbase, the intersection between these two powerful domains offers a trove of opportunities for cross-promotion that shouldn’t be missed.

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The 2023 Yearbook of Film Has Dropped!

Check out the FREE usheru 2023 Yearbook of film. In our annual Yearbooks, usheru reviews the release data of titles from the previous year to give an overview and deeper insights into film trends from across the industry, big budget, lower budget, wide release and smaller scale releases too.

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Navigating Fan Data in Arenas: 3 Unskippable Steps for Success

Arenas and stadiums are increasingly leveraging fan data to enhance the overall fan experience, boost engagement, and drive revenue. 

However, handling fan data comes with great responsibility. It’s crucial for venues to follow three unskippable steps when utilising fan data to maximise the benefits while protecting fans’ information privacy.

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