movie marketing podcast


Welcome to our Movie Marketing & Distribution podcast series! Join our Head of Film – Alex Stolz – as he interviews industry experts in all areas of the film industry, and discusses the trends, tools and strategies that are shaping the entertainment ecosystem.

Keep an eye out for more episodes, and listen on iTunes, Spotify, usheru or directly download it to your device.

You can also check out our blog for the latest insights – or find more about our products, that will help your business thrive online’

Or, book a meeting with one of our experts

Listen on


Nikolaj Mathies

Nikolaj Mathies on Effective Film Promotion with TikTok

"The industry is used to working from a perspective of owning the media for film promotion ... but TikTok is earned not owned."

Elba McAllister

Elba McAllister on Distribution in LatAm, Exec Producing with the Streamers and the changing face of International Sales

"As a distributor, I've learned that you have to be agile and ready to embrace change"

Brandon Purdie

Brandon Purdie on the Pay it Forward Triumph of SOUND OF FREEDOM

"Theatrical distribution is the process of the baton being passed from the filmmaker to the distributor ... and then the film becomes the audience's."

Ted Hope, Anjali Midha, Irina Albita

Ted Photo: Locarno International Film Festival

Reimagine the Greenlight featuring Ted Hope, Irina Albita and Anjali Midha

"Every creator, every filmmaker deserves transparent information on data and their money."

Enrique Costa

Enrique Costa on Elastica, Unlocking New Audiences and the Importance of Building a Brand

"I love creating ways for a movie to be watched by audiences"

Brian Newman CEO and Founder SubGenre, Marcin Pieńkowski Director New Horizons Film Festival, Sarah Mosses Founder and CEO Together Films

Reimagining Film Festivals

"It's crucial to be close to our audience, to know their needs"

Matt Rotondo

Co-creating Entertainment with Brands: How Matt Rotondo and Sugar23 are Transforming the Content Pipeline

"We are inviting brands to co-create entertainment at the earliest stages."

Sarah Mosses

Sarah Mosses on Creating Impact and Building Optimised Systems in Distribution

"We are obsessed with films that can make an impact in the world. So all the things that we do today we could apply to any type of media ... but we are obsessed about using those tactics for films that can make a positive contribution in the world"

Data-Driven Decisions in Entertainment with Anjali Midha

"Marketing is about breaking through to audiences ... but also inspiring enthusiasm so that everyone else also finds out about your content, because marketing dollars can really only go so far."

Tega Williams

Tega Williams on Building Brand Experiences in Movie Marketing

"For the FastX, we wanted to do something different... we created an unforgettable experience that brought people to the cinema and brought audiences to the brands. It's giving value to everyone in the whole system."

Thaddeus Bouchard

Innovating the Theatrical Experience with Thaddeus Bouchard

"There's a lot of creativity in exhibition right now ... experimenting with how best to expand their business as a place of entertainment in the community."

Eduardo Escudero

Eduardo Escudero on Innovation, FAST Channels and ‘Reaching the Ocean’

"We need to create synergies between the platforms and the cinemas"

Christie Marchese

Christie Marchese, Founder of Kinema on Community, Impact Distribution and Understanding the Audience

"Identifying the right audience and understanding the megaphones that reach them is crucial for a successful marketing campaign."

Noortje van der Sande

Noortje van der Sande on the Hybrid Consumer and the Intersection of Online and In-Cinema Experiences

"We could see that it is the same people who go to the cinema who also decide to sometime watch online."

Algirdas Ramaška

Breaking Boundaries in Film Festivals: Algirdas Ramaška on Innovation, Adaptation, and Audience Connection

"Our goal is to create and give the experience to the audience that they didn't even think was possible."

Tilane Jones

Tilane Jones on Leaning into Community

"We have to find other ways to get the message out there and this makes us lean into community"

Kate Gerova and Mandy Kean on creating Elevated Customer Experience in cinemas

"It's about being customer-centric ..and that goes back to your personality and brand "

Emma Jamieson

Emma Jamieson on Embracing New Marketing Channels

"It's about the mindset to think social at the very start of your marketing plan"

Sarah Timlick

Sarah Timlick on Elevating Canadian Distribution

"You have to be a student of the game... and we've really been studying the data"

John Donnelly photo

John Donnelly on the Changing Landscape in Exhibition

"We have a lot of data points that we use and one of the most important ones is our employees"

Nikki Stier

Nikki Stier Justice on Building Brand Communities for Films

"We treat every film like its own business - and every film has its own audience."

Michael Matrenza

Michael Matrenza on Marketing, Madman and the Evolving Market in Oz

"The vision that you have as a marketer working on cinema releases to actual consumer data is getting better and better all the time."

Patrick O'Neill Founder and Managing Director Wildcard Pictures

Patrick O’Neill on the Irish Market and Unlocking New Talent

"There's a couple of films we've been associated with that were made outside the system ... those films feel very special especially when they perform well"

Dorothee Pfistner photo

Dorothee Pfistner on the Art of Acquisitions 

"We buy movies because it's art and an economic model. But you also buy a movie you believe in, even though you know it is a challenge."

Nick Camacho photo

Nick Camacho on Building a Distribution Brand

"It's all about the connection with our audience"

Roxanne Avent Taylor profile photo

Roxanne Avent Taylor on Building Audiences from the Ground Up

"Studios work form the top down whereas we build audiences from the bottom up"

Niels Alberg photo

Niels Alberg: bringing audience insight into movie development

The industry has been trying to force data into creativity, but we need to turn that around ... and force creativity into data

Tyler Dinapoli photo

Tyler DiNapoli on the Marketing Funnel for Independent Film

'TikTok is very much a top of funnel platform for us. As much as it has a social quality to it, it is also an entertainment destination in itself'

Bill Guentzler on Acquiring Films for Global Audiences

The industry is ever changing and you have to be open to those changes to continue to thrive

David Kapur on How to Grow GenZ Audiences for Film

If you increase the awareness early enough in the life cycle then there is a youth audience for a breadth of film content


Sanne Junker Pedersen: Bringing Filmmakers Closer to the Audience

The potential here is not just assuming that there is an audience, but actually knowing ... and also to be smart about how to connect with them

Women Innovators in Film

✷ Live from Cannes 2022



Kjersti Mo,

Director of the Norwegian Film Institute (NFI)

Teresa McGrane,
Deputy Chief Executive at Screen Ireland

Francesca Accinelli,
VP Promotion, Communications & International Relations at Telefilm Canada.

Annette Novak,
CEO at Swedish Film Institute (SFI)

Mark-Hirzberger-Taylor on Bringing Classic Films Back to Cinemas

‘It's amazing and inspiring how, in spite of all the challenges, our industry continues to reinvent itself’

The Changing Face of U.S Distribution with James Shapiro

‘Especially in the independent space, the most successful distributors are the ones that have a data-driven approach’

Studio Canal UK CEO Alex Hamilton on evolving release patterns

‘We are becoming more platform agnostic ... but if a film is successful theatrically, it is likely to be successful throughout its subsequent life’

Innovating Distribution in West Africa with Moses Babatope

‘'You'll never have a perfect product, but if you have a product with the key elements your audience responds to, then you need to aggressively pursue that.'’

Avtar Panesar on launching Bollywood titles to a global market

"No company can claim to have a monopoly on their audience."

Nick Savva on how to successfully launch content on VOD

"‘What you're seeing is a lot more consumers adopting a lot more streaming platforms - and these are continuing to launch at a dizzying pace’"

Lia Devlin examines audience behaviour with Alex Stolz

"I suspect on the day Squid Games drops on Netflix, it will really put a dent in cinema going on that day... So that's what we're up against, really all forms of entertainment including gaming!’’

Kevin Goetz discusses how films are influenced by audiences and more

"Do research early, do it at the capability stage, in order to understand what you have and how much you should spend - it gives you an early marketing roadmap’’

The importance of building an audience base with Karol Martesko-Fenster

"I always tell filmmakers to create a website, talk about your film, have response forms where people can sign up for more information. You have to build the audience before, during and after making your film’’

Indie films & the ‘traditional model’ ? with Delphine Lievens

"Pre-pandemic indie films were moving away from the traditional model but the pandemic has accelerated it so studios are using different streams as well’’’

Discussing movie distribution with Jakob Abrahamsson

"There are few times in the history of the moving image when there has been more demand, more opportunity"

‘The huge threat to online film marketing ’ a conversation with Jake Garriock

"Most people can’t measure a film’s success culturally"

Getting that ‘cultural hype’, a conversation with Eve Gabereau

"People still want to go to the cinema, but they don’t have the sense of urgency with films like they did with BOND - so how do you get that cultural hype?"