usheru Industry Sessions

We are always delighted to share innovative insights from the usheru team’s areas of expertise or with panels, workshops or talkd with industry leaders as guests. 

Get involved and ask questions related to your upcoming releases. Raise your hand if you want feedback on strategy or campaigns. Discover breakthrough innovations in marketing.

Hear form industry leading experts across arenas, stadiums, music and sports on innovative ways they are powering success, their advice and insights on what’s to come.

Reimagining the Ecosystem

A Webinar Series Presented by Screenovators Sparking Innovation in Film

Our Recent Sessions

How to WIN at distribution marketing in a challenging advertising environment

Jan 24, 2023 11:00 AM (Netherlands Time Zone)

usheru are delighted to present a free workshop, supported by Creative Europe, exclusively designed to support Dutch distributors to position yourselves to succeed in our current difficult market. Mark Kirkpatrick, our Head of Partnerships and an expert in distribution, will share insights and expertise to help you set yourself up for maximum success. usheru work with distributors in 20 countries including Piece of Magic Anime and Cinéart in the Netherlands as well as providing analytics services to Nederlands Filmfonds.

Watch our previous sessions

Tracking the Global Impact of Your National Films:
Live and Interactive Demonstration of usheru Analytics


As a national film institution and/or film commission, measuring the impact of your work in a rapidly changing landscape requires new metrics and insights – sales and box office are no longer enough. At usheru we have developed ground-breaking tools and analytics exclusively designed for this purpose. 

We are delighted to showcase this to you in a 30 minutes live and interactive session hosted by our expert Alex Stolz (Head of Film).

During this webinar you will learn:

  1. How to track the reach and availability of your catalogue – in real time
  2. How to identify titles and markets that are under exploited
  3. How usheru Analytics can provide you with untapped ‘Good News’ stories and areas to develop
  4. New metrics and reporting opportunities for national film agencies
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Are NFTs the Future of Movie Marketing?

NFTs received much attention last year. From Crypto Punks and Crypto Kitties to Bored Apes, new artworks were being generated and sold for unprecedented $$$. But beyond the hype and high profile sales, NFTs (and Web3) present undeniable opportunities across the entertainment spectrum.

Legendary Pictures and Warner Bros. recently entered the space with a series of Dune and Matrix NFTs and pioneering independent filmmakers are starting to experiment with NFT-based crowdfunding – but how else can this new tool be deployed in movie marketing?

Our expert panel of technologists, marketeers and industry experts discuss how NFTs can be used alongside other marketing channels and techniques to drive new awareness, engagement and sales across the film lifecycle.

Introducing our guest speakers:

Ciaran O'Herlihy (Ireland)

Founder at LZRBRD, Web3, Ex Google Html5 Passion for product partnerships, coaching teams, startups and launching mWeb businesses.

Josephine Landertinger Forero (Colombia)

Film Director & Pioneer of Film and NFT in LatAm Founder of Global Eyes Production, Just Love Film Academy, &

Rishi Kapoor (United Kingdom)

Founder & CEO Experienced professional in film distribution both UK and Internationally, supporting independent filmmakers at

Hosted by our industry expert & Head of Film Alex Stolz.
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National Film bodies

Solving global discoverability for national film catalogues

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First Party Data

The Next Frontier in Marketing & Distribution

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How and why to Power and Promote National Cinema through First-party Audience Data?

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Top tips webinar for film marketers and strategists

What can the entertainment industry learn from the very best of eCommerce

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Movies Meet Data: Industry sesssions

First Party Data: The Next Frontier For Movie Distribution

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The Reopening Webinar Series

Use Today's Tech to Reach Tomorrow's Moviegoers

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The Reopening Webinar Series

Couch versus Cinema: Friend or Foe?

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Industry Session

How to Drive Global Audiences to your National Audiovisual Content

Can't wait for the next Industry Session?

Book a slot on the usheru experts agenda to work on your needs and to see how we can help boost your strategy.