Marketing Innovation

Film & TV Webinars

Discussions and deep dives from innovative leaders across entertainment

Upcoming Webinar

NEW

Webinar title

Featuring

Alex Stolz, head of Film at usheru and Oliver Fegan, Co-Founder and CEO combine their analytic minds to draw out quick, actionable steps any film promoter can take to revitalize their campaigns. Join Oliver and Alex for this data themed coffee break as they share bite sized insights from usheru TRACK, our marketing analytics engine. In this quick session, we’ll break down some of the fundamentals of achieving more for less with your campaigns, sharing practical examples to implement in your release campaigns straight away. In 30 minutes you will learn:

- How and why to effectively track your campaigns
- How to use your website to retarget potential ticket buyers
- How to quickly get more organic traffic Quick, easy, bitesize.

Tea Break

Alex Stolz, head of Film at usheru and Oliver Fegan, Co-Founder and CEO combine their analytic minds to draw out quick, actionable steps any film promoter can take to revitalize their campaigns.

Oliver Fegan

Co-Founder

Alex Stolz

Head of Film

Join Oliver and Alex for this data themed coffee break as they share bite sized insights from usheru TRACK, our marketing analytics engine. In this quick session, we’ll break down some of the fundamentals of achieving more for less with your campaigns, sharing practical examples to implement in your release campaigns straight away. In 30 minutes you will learn:

- How and why to effectively track your campaigns
- How to use your website to retarget potential ticket buyers
- How to quickly get more organic traffic Quick, easy, bitesize.

Browse Past Webinars

Screenovators Webinar Series

Reimagining Film Distribution

Jan 24, 2023 11:00 AM (Netherlands Time Zone)

In recent years, the independent film marketplace has undergone significant transformation. The quest for audience engagement has intensified, and as streaming platforms solidify their market presence, viewer preferences, especially among younger demographics, are swiftly evolving. Although the theatrical experience witnessed a resurgence with ‘Barebenheimer’, questions remain: Can it return to pre-COVID heights? And is there a robust pipeline to maintain it? Concurrently, advanced AI technologies are reshaping conventional filmmaking and distribution methodologies. Current industry disputes delve deep into these concerns but may not offer holistic resolutions.

How should we, both as an industry and as individuals, navigate these substantial shifts and challenges? Is a drastic overhaul necessary, or should the focus be on fostering deeper collaboration across disciplines? How can technology bolster the value chain, and which innovations are showing promising results?

In this exclusive series, join industry pioneers, entrepreneurs, and thought leaders as they share their strategies and the innovative paths they’re charting in their respective fields. Through carefully curated discussions, this series illuminates the strategies, techniques, and methodologies that are making an impact. It prompts us to consider: Is it time to reimagine the film ecosystem?

Featuring

Screenovators Webinar Series

Reimagining the Greenlight:

New approaches to Finance, Commissioning and Production Decision Making

Jan 24, 2023 11:00 AM (Netherlands Time Zone)

In an increasingly competitive and congested distribution marketplace, better and more informed decision making upstream is increasingly essential. However, formulaic and algorithmically influenced content continues to enter the system, often leaving audiences cold.

Is there a better way? How can we support intuitive creativity with robust data analytics, audience insights and distribution intelligence? What are the tools, resources and information that can underpin more effective commissioning or investment decisions? Where are the information blindspots and how can filmmakers formulate a more robust investment opportunity? How can we create more inclusiveness in the greenlight process?

These are some of the questions we will be exploring with an expert panel with experience across the green lighting and commissioning process.

This session is part of the Reimagining the Ecosystem Series presented by usheru and Screenovators: a series of talks featuring industry pioneers, trailblazers and thought leaders exploring whether it is time to reimagine the film ecosystem?

Featuring

Screenovators Webinar Series

Reimagining Film Festivals

Jan 24, 2023 11:00 AM (Netherlands Time Zone)

Where do film festivals stand in a transformed and often fragmented film landscape? What is the underlying value that they can provide and how can we measure and capture that value? In a film ecosystem that often feels siloed, how can festivals become more robust and connected to other parts of the value chain, particularly with distribution? Is there an argument for festivals to work across the year to deliver that value and are there innovative business models or funding venues that can help sustain this activity?

These are some of the topics that our expert panel discussed in this exclusive online discussion as part of the Reimagining the Ecosystem series.

Featuring

How to WIN at distribution marketing in a challenging advertising environment

Jan 24, 2023 11:00 AM (Netherlands Time Zone)

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usheru are delighted to present a free workshop, supported by Creative Europe, exclusively designed to support Dutch distributors to position yourselves to succeed in our current difficult market. Mark Kirkpatrick, our Head of Partnerships and an expert in distribution, will share insights and expertise to help you set yourself up for maximum success. usheru work with distributors in 20 countries including Piece of Magic Anime and Cinéart in the Netherlands as well as providing analytics services to Nederlands Filmfonds.

Tracking the Global Impact of Your National Films: Live and Interactive Demonstration of usheru Analytics

Jan 24, 2023 11:00 AM (Netherlands Time Zone)

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As a national film institution and/or film commission, measuring the impact of your work in a rapidly changing landscape requires new metrics and insights – sales and box office are no longer enough. At usheru we have developed ground-breaking tools and analytics exclusively designed for this purpose. We are delighted to showcase this to you in a 30 minutes live and interactive session hosted by our expert Alex Stolz (Head of Film). During this webinar you will learn:

How to track the reach and availability of your catalogue – in real time
How to identify titles and markets that are under exploited
How usheru Analytics can provide you with untapped ‘Good News’ stories and areas to develop
New metrics and reporting opportunities for national film agencies

Are NFTs the Future of Movie Marketing?

Jan 24, 2023 11:00 AM (Netherlands Time Zone)

NFTs received much attention last year. From Crypto Punks and Crypto Kitties to Bored Apes, new artworks were being generated and sold for unprecedented $$$. But beyond the hype and high profile sales, NFTs (and Web3) present undeniable opportunities across the entertainment spectrum.

Legendary Pictures and Warner Bros. recently entered the space with a series of Dune and Matrix NFTs and pioneering independent filmmakers are starting to experiment with NFT-based crowdfunding – but how else can this new tool be deployed in movie marketing?

Our expert panel of technologists, marketeers and industry experts discuss how NFTs can be used alongside other marketing channels and techniques to drive new awareness, engagement and sales across the film lifecycle.

Introducing our guest speakers:

Featuring