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Success Story
Blue Fox Sees Record Web Traffic Growth & Conversions
By transforming it into a film discovery destination and audience hub with usheru Select
The Background
Blue Fox Entertainment implemented usheru Select to enhance their movie promotion process into a direct to consumer journey. Together, we dug into their strategic goals and agreed on the following objectives:
The Solution
- Simple and effective widget, easily embedded within the company’s website, automatically delivering theatrical information and purchase links to audiences.
- Empowering Blue Fox to promote tickets directly to consumers, to attract web visitors and boost sales.
Objectives
Drive Traffic to Website to Transform Blue Fox Website into a Destination for Audiences to discover films
Engage Film Fans to Expand Retargeting Data
Simplify Movie Discovery to Power More Sales
Results
The collaboration between usheru and Blue Fox Entertainment resulted in the implementation of usheru Select in early 2023 and its use in film campaigns throughout the year.
The results were striking:
Streaming Clickthrough rate
0
%
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Direct To Consumer Journey:
- Up to 1.3% clickthrough to cinema purchase
Growth in page views
0
x
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Increased Online Engagement:
- 600x growth in page views from Jan – Dec 2023
- The website successfully became a destination for film fans to explore options to watch the films
- An increase in website visitors AND also an increase in the number of pages engaged with per visit.
Retargeting Capabilities Increased:
Through the increased web engagement and traffic, Blue Fox is building first party data to enable retargeting for campaigns and to grow their own fan community
