Rapid advancements in artificial intelligence (AI) have begun to reshape various industries. The film industry is a prime example. As AI tools become more sophisticated and accessible, filmmakers, studios and national film agencies are evaluating the potential of these technologies to optimise pipelines, generate efficiencies and, ideally, bring about new creative opportunities.
Understanding your audience and tailoring your approach to their habits and preferences is more crucial than ever, especially for non-blockbuster titles. These strategic steps are essential to ensure your film campaign pierces through the noise and reaches your film’s audience.
usheru, an established name in bringing audience marketing technology to the film industry since 2015, today announced a major transformation with the launch of its new brand identity. This strategic rebranding represents the company’s evolution and growth, building upon nearly a decade of supporting film industry partners in connecting to their audiences to now offer these solutions and benefits to the wider entertainment space.
Launching a new website can be daunting for busy teams in the film promotion and distribution industries. Even more so when introducing innovative technology like usheru Connect. But the usheru team is here to guide you through and take on the heavy lifting to help make the onboarding journey not only easy, but almost effortless.
Simplifying Film Asset Management with usheru Share usheru worked with distribution partners to develop a simple solution to manage and share film promotional assets without the need for additional tools.
The usheru team attended the 2024 European Film Market (EFM) at the Berlinale earlier this month where the international film industry once again descended to strike deals and forge networks. The Martin Gropius Bau was the home to most of the market, with talk of a potential move away from Potsdamer Platz on the cards from next year for the main festival. Our key takeaways from a very positive EFM
Student Anna Gilsenan shares what her two-week internship at usheru was like. She describes what valuable skills she gained and how the experience will help her in her professional life.
Check out the FREE usheru 2023 Yearbook of film. In our annual Yearbooks, usheru reviews the release data of titles from the previous year to give an overview and deeper insights into film trends from across the industry, big budget, lower budget, wide release and smaller scale releases too.
Curated collections of content have multiple advantages. Learn what those are and find out our quick tips to create compelling collections.
Despite the recent good news about the strikes ending, unprecedented levels of competition and content continue to flood the system. So many films fail to cut through, missing the mark creatively and commercially. There remains an urgent need for better and more informed decision making ‘upstream’ but is there a better way? The following ideas flow from the recent conversation with Irina Albita, Anjali Midha and Ted Hope from the recent webinar session, part of the usheru Screenovators Reimagine the Ecosystem series, available here.
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