3 Key Takeaways from a Very Positive EFM

The usheru team attended the 2024 European Film Market (EFM) at the Berlinale earlier this month where the international film industry once again descended to strike deals and forge networks. The Martin Gropius Bau was the home to most of the market, with talk of a potential move away from Potsdamer Platz on the cards from next year for the main festival. Our key takeaways from a very positive EFM

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Three Steps to Harness Fan Crossover in Music and Sport

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For arenas, the boundaries between entertainment industries blur as crossover moments between music and sports become increasingly common. As Taylor Swift and Travis Kelce’s romance has highlighted the symbiosis between her fan base and the NFL fanbase, the intersection between these two powerful domains offers a trove of opportunities for cross-promotion that shouldn’t be missed.

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Navigating Fan Data in Arenas: 3 Unskippable Steps for Success

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Arenas and stadiums are increasingly leveraging fan data to enhance the overall fan experience, boost engagement, and drive revenue.  However, handling fan data comes with great responsibility. It's crucial for venues to follow three unskippable steps when utilising fan data to maximise the benefits while protecting fans’ information privacy.

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Reimagining the Greenlight: Learnings from the Second Screenovators Panel

Despite the recent good news about the strikes ending, unprecedented levels of competition and content continue to flood the system. So many films fail to cut through, missing the mark creatively and commercially. There remains an urgent need for better and more informed decision making ‘upstream’ but is there a better way? The following ideas flow from the recent conversation with Irina Albita, Anjali Midha and Ted Hope from the recent webinar session, part of the usheru Screenovators Reimagine the Ecosystem series, available here.

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Arena Marketing Innovation: Transforming Live Events with Technology

Live events and fan engagement are undergoing an innovative transformation in the digital era. Through our latest panel discussion from the Arena Marketing Innovation series with esteemed experts Pam Allison from Verizon, Anton Christodoulou from Imagination, and Kevin Vreeland from Veridas, we unearth the exciting possibilities of leveraging cutting-edge technologies to create more interactive, engaging, and memorable live event experiences.

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Reimagining Film Fesitvals: What the Screenovators Panel Revealed

Film festivals touch almost every aspect of the value chain, connecting sales, distribution, filmmakers, cinemas and audiences in a unique way. However, festivals often seem undervalued and, in the current climate, underfunded.  Here, Alex Stolz, usheru Head of Content and Film, recaps all of the valuable insights garnered in this fascinating discussion. 

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