Reimagining the Greenlight: Learnings from the Second Screenovators Panel

Despite the recent good news about the strikes ending, unprecedented levels of competition and content continue to flood the system. So many films fail to cut through, missing the mark creatively and commercially. There remains an urgent need for better and more informed decision making ‘upstream’ but is there a better way? The following ideas flow from the recent conversation with Irina Albita, Anjali Midha and Ted Hope from the recent webinar session, part of the usheru Screenovators Reimagine the Ecosystem series, available here.

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Arena Marketing Innovation: Transforming Live Events with Tehcnology

Live events and fan engagement are undergoing an innovative transformation in the digital era. Through our latest panel discussion from the Arena Marketing Innovation series with esteemed experts Pam Allison from Verizon, Anton Christodoulou from Imagination, and Kevin Vreeland from Veridas, we unearth the exciting possibilities of leveraging cutting-edge technologies to create more interactive, engaging, and memorable live event experiences.

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Reimagining Film Fesitvals: What the Screenovators Panel Revealed

Film festivals touch almost every aspect of the value chain, connecting sales, distribution, filmmakers, cinemas and audiences in a unique way. However, festivals often seem undervalued and, in the current climate, underfunded.  Here, Alex Stolz, usheru Head of Content and Film, recaps all of the valuable insights garnered in this fascinating discussion. 

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The Future of Retargeting in Entertainment: Why First-Party Data Outshines Cookies

In a world increasingly concerned about data privacy and the impending end of third-party cookies, those in the entertainment sector—from music, to sports arenas, to movie distributors—must adapt their digital marketing strategies. The solution? First-party data.

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