Reimagining Film Fesitvals: What the Screenovators Panel Revealed

Film festivals touch almost every aspect of the value chain, connecting sales, distribution, filmmakers, cinemas and audiences in a unique way. However, festivals often seem undervalued and, in the current climate, underfunded.  Here, Alex Stolz, usheru Head of Content and Film, recaps all of the valuable insights garnered in this fascinating discussion. 

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The Future of Retargeting in Entertainment: Why First-Party Data Outshines Cookies

In a world increasingly concerned about data privacy and the impending end of third-party cookies, those in the entertainment sector—from music, to sports arenas, to movie distributors—must adapt their digital marketing strategies. The solution? First-party data.

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Message from Bogotá – usheru at BAM: Embracing the Creative Mentality of Filmmaking and Beyond

From the 10th to the 14th of July 2023, usheru tattended the Bogotá Audiovisual Market (BAM) in Colombia. This vibrant event served as a melting pot of ideas and discussions, with a primary focus on the creative aspects of filmmaking and the far-reaching impact that meticulous film production can have on the final product.

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Read more about the article usheru Announces ‘Unlock The Community’ Initiative in Partnership with the European Union
Catherine Downes at Cannes 2023

usheru Announces ‘Unlock The Community’ Initiative in Partnership with the European Union

Dublin, 25 May, 2023 - usheru, an innovative company in the film and entertainment industry, has announced its new initiative, 'Unlock The Community', in collaboration with the European Union. The…

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With Danish Film Institute and NL Film Fonds as New Partners, usheru Expands Global Reach

usheru, a global leader in digital marketing technology for the film industry, continues to solidify its position as a trusted partner to national film bodies around the world. Announcing its latest partnerships with the Danish Film Institute and NL Filmfonds, usheru’s services are reaching more film institutes and serving film audiences worldwide.

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