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The usheru team combines expertise from across the film, tv, distribution and wider entertainment and event industries. We want to share our insights to solve the problems you’re facing and discover how our tailor made digital solutions can streamline you and your team’s process to make your life easier.

Latest Insights

Andres and Alex at Berlinale EFM

3 Key Takeaways from a Very Positive EFM

The usheru team attended the 2024 European Film Market (EFM) at the Berlinale earlier this month where the international film industry once again descended to strike deals and forge networks. The Martin Gropius Bau was the home to most of the market, with talk of a potential move away from Potsdamer Platz on the cards from next year for the main festival.

Our key takeaways from a very positive EFM

Joe Calomeni Photo of Football Team Running onto Field NFL

Three Steps to Harness Fan Crossover in Music and Sport

For arenas, the boundaries between entertainment industries blur as crossover moments between music and sports become increasingly common. As Taylor Swift and Travis Kelce’s romance has highlighted the symbiosis between her fan base and the NFL fanbase, the intersection between these two powerful domains offers a trove of opportunities for cross-promotion that shouldn’t be missed.