which usheru solution is right for me?

Widget

Pros Cons
  • Easy implementation: Paste just 2 lines of code & takes 5 mins to add to your website

  • Turn your existing website into an eCommerce engine - No need to change your existing webpage- integrate automated direct ticketing/streaming links onto your website without any coding

  • Save money on needless single-use movie websites - Your website can host all your marketing traffic saving you time and hassle setting up SEO poor standalone websites

  • Automated cinema showtimes and streaming data, pre-matched to your titles- to help you improve content discovery, sell more tickets, and generate more streaming revenue.

  • Sell more cinema tickets & increase streaming revenue effectively - By making your content discovery easier for fans

  • Beautiful widget matching your brand - Can customise the design to make your film page pop
  • Not the solution, if your website is in need of fine tuning: The widget will add better engagement and purchases but if your website has issues, this might be the best time to consider investing in a comprehensive, long-term solution (i.e. Content Discovery Platform)

  • Not able to build your own long-term first party data across all titles/entire catalogue

  • usheru Pro Analytics not available - You will be responsible for your own marketing analytics as we do not control your website

Content Discovery Platform

Pros Cons
  • One home for all your content - All your current, classics & future film titles available on a single platform, making it easy for your audience to discover and enjoy your movies.

  • Maintain highest standards always - Know your site will always be optimised and fine tuned.

  • Out of the box audience tools - Building your own first-party data, through your platform, so you won't have to rely on cinemas to understand your audience and can use it to improve your marketing efforts.

  • Automated cinema showtimes and streaming data, pre-matched to your titles, to help you improve content discovery, sell more tickets, and generate more streaming revenue.

  • Built-in B2B tools - Asset Locker capabilities (Press downloads), B2B forms (sales agents) and CRM integrations are available to create one home for all audiences & partners.
  • usheru Pro Analytics - Simple, easy to use tracking & actionable insights for your marketing campaigns- get detailed insights on your audience demographics and intent across various channels & sources

  • Maximise your traffic & SEO with movie websites - One destination for all your content means you grow a marketing engine that your slate deserves

  • Save money by skipping single-use movie websites - No need to build standalone movie landing pages - Ability to host multiple branded film sites with vanity URLs within your website

  • Secure hosting, fully managed by usheru, to ensure your platform and content are safe from cyber threats and data breaches.
  • Requires shift from short-term to long-term thinking - Although it will save time almost immediately, you will have to shift mindset to create long-term value.

  • Investment needed for long-term benefits but can pay over multiple releases (if it helps your P&A budget)

  • Initial Set Up Required - Needs longer build time (compared to widget/single-use movie website) to ensure you are satisfied with design & branding (2 x design feedback loops included)

Single-use Movie website (AKA Film-Branded Ticketing site)

Pros Cons
  • Beautiful & customisable showtime websites - Flexible and quick to design websites for a specific film release / franchise

  • Automated cinema showtimes & streaming data- pre-matched to your film title, to aid ticket sales and/or streaming revenue

  • Fast to launch - Quicker & easier to launch compared to content discovery platform- suitable for urgent/one-off marketing campaigns

  • usheru Pro Analytics - to track & enhance the performance of your marketing campaigns- get detailed & actionable insights on your audience demographics and intent across various channels & sources
  • Acts as a short-term/band-aid solution - Single-use movie showtime websites are wasteful from an SEO perspective and as your audience is your most important asset, a longer term solution might be better.

  • Lacks meaningful analytics - viewing your entire audience and slate insights, on one platform, is not possible.

  • More admin work required - You will need to manage/monitor multiple websites & pay for all domains separately

  • No content cross-selling opportunities - Not having a single platform where audiences can discover your other relevant/interesting content and/or entire catalogue
Product Pros Cons

Widget

  • Easy implementation: Paste just 2 lines of code & takes 5 mins to add to your website
  • Turn your existing website into an eCommerce engine - No need to change your existing webpage- integrate automated direct ticketing/streaming links onto your website without any coding
  • Save money on needless single-use movie websites - Your website can host all your marketing traffic saving you time and hassle setting up SEO poor standalone websites
  • Automated cinema showtimes and streaming data, pre-matched to your titles- to help you improve content discovery, sell more tickets, and generate more streaming revenue.
  • Sell more cinema tickets & increase streaming revenue effectively - By making your content discovery easier for fans
  • Beautiful widget matching your brand - Can customise the design to make your film page pop
  • Not the solution, if your website is in need of fine tuning: The widget will add better engagement and purchases but if your website has issues, this might be the best time to consider investing in a comprehensive, long-term solution (i.e. Content Discovery Platform)

  • Not able to build your own long-term first party data across all titles/entire catalogue

  • usheru Pro Analytics not available - You will be responsible for your own marketing analytics as we do not control your website

Content Discovery Platform

  • One home for all your content - All your current, classics & future film titles available on a single platform, making it easy for your audience to discover and enjoy your movies.

  • Maintain highest standards always - Know your site will always be optimised and fine tuned.

  • Out of the box audience tools - Building your own first-party data, through your platform, so you won't have to rely on cinemas to understand your audience and can use it to improve your marketing efforts.

  • Automated cinema showtimes and streaming data, pre-matched to your titles, to help you improve content discovery, sell more tickets, and generate more streaming revenue.

  • Built-in B2B tools - Asset Locker capabilities (Press downloads), B2B forms (sales agents) and CRM integrations are available to create one home for all audiences & partners.
  • usheru Pro Analytics - Simple, easy to use tracking & actionable insights for your marketing campaigns- get detailed insights on your audience demographics and intent across various channels & sources

  • Maximise your traffic & SEO with movie websites - One destination for all your content means you grow a marketing engine that your slate deserves

  • Save money by skipping single-use movie websites - No need to build standalone movie landing pages - Ability to host multiple branded film sites with vanity URLs within your website

  • Secure hosting, fully managed by usheru, to ensure your platform and content are safe from cyber threats and data breaches.
  • Requires shift from short-term to long-term thinking - Although it will save time almost immediately, you will have to shift mindset to create long-term value.

  • Investment needed for long-term benefits but can pay over multiple releases (if it helps your P&A budget)

  • Initial Set Up Required - Needs longer build time (compared to widget/single-use movie website) to ensure you are satisfied with design & branding (2 x design feedback loops included)

Single-use movie website

(AKA Film-Branded Ticketing site)

  • Beautiful & customisable showtime websites - Flexible and quick to design websites for a specific film release / franchise

  • Automated cinema showtimes & streaming data- pre-matched to your film title, to aid ticket sales and/or streaming revenue

  • Fast to launch - Quicker & easier to launch compared to content discovery platform- suitable for urgent/one-off marketing campaigns

  • usheru Pro Analytics - to track & enhance the performance of your marketing campaigns- get detailed & actionable insights on your audience demographics and intent across various channels & sources
  • Acts as a short-term/band-aid solution - Single-use movie showtime websites are wasteful from an SEO perspective and as your audience is your most important asset, a longer term solution might be better.

  • Lacks meaningful analytics - viewing your entire audience and slate insights, on one platform, is not possible.

  • More admin work required - You will need to manage/monitor multiple websites & pay for all domains separately

  • No content cross-selling opportunities - Not having a single platform where audiences can discover your other relevant/interesting content and/or entire catalogue