Stories of Success from usheru Live Arena Partners

As a digital platform provider, usheru takes pride in delivering exceptional service to our arena partners. Our goal is to help our partners achieve their business objectives by providing them with innovative tools and solutions to the challenges they face. In this article focused on happy usheru Live arena partners we highlight the stories of four partners who have found success with usheru’s services. 

UBS Arena 

UBS Arena, a state-of-the-art arena located in New York, partnered with usheru to build their new digital destination for the arena – integrating automated Ticketmaster event feeds, optimising information for arena visitors, showcasing premium hospitality and improving the day-to-day workflows of the team managing the website and related processes. With usheru’s digital platform, UBS Arena was able to streamline the digital presence of the arena. According to Erin Nourijanian, VP of Marketing at UBS Arena, “We can’t thank the usheru team enough for their exceptional work creating our new UBS Arena website. They delivered a site that addressed many of our concerns and challenges. Their service along the way was fantastic. Their staff was accessible, friendly, and professional. We highly recommend them to any arena looking to stand out as best in class.”

CFG Bank Arena 

CFG Bank Arena, a premier sports and entertainment venue in Baltimore, partnered with usheru to enhance their customer experience. With usheru’s digital platform, CFG Bank Arena was able to provide customers with a streamlined digital experience and to showcase their exciting events, even before the redeveloped arena opened in April 2023. Heather Shaffer Braue, CFG Bank Arena’s Director of Marketing & PR, remarked, “We would highly recommend usheru for their exceptional service in developing our website for the CFG Bank Arena. Their team went above and beyond to deliver updates at short notice and provided great redesign work to ensure the site reflected the new naming sponsor’s look and feel. The result is a stunning website that truly represents our brand and showcases the state-of-the-art facility that we are proud to call home.”

Berger Foundation Iceplex 

Berger Foundation Iceplex, a premier ice skating rink in California, partnered with usheru to make visiting the ice rink easy and accessible – bookings and key information are easy to find. Berger Foundation Iceplex has been able to highlight the best of it’s facility which is a 25–spectator seat NHL ice rink with 4 lockers rooms, two party room arenas and a mezzanine for customer to enjoy concessions while connecting with friends – the website helps them showcase the myriad of events as well as the fact that it is home to the Coachella Valley Firebirds.

Mullett Arena

Mullett Arena, a multi-purpose arena in Michigan, partnered with usheru to relaunch their digital presence, taking advantage of the integration solutions offered by usheru’s platform. Amber Musgrave, Asst. GM, Business Operations at Mullett Arena, noted, “We are very happy with our website development experience with the usheru team. We especially appreciate the easy communication, friendly customer service and the technical helpdesk is always quick to respond when support is needed.”

At usheru, we are committed to helping our partners achieve their goals. We are thrilled to see the success that UBS Arena, CFG Bank Arena, Berger Foundation Iceplex, and Mullett Arena have benefitted from our digital platform solutions to optimize their digital footprint, provide easy information for their arena visitors and sell more tickets to their arena events.

If you are interested in partnering with us, please don’t hesitate to reach out via the contact form below. We’ll be happy to discuss how we can help you achieve your arena’s business objectives.


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