Arena Marketing Innovation: Webinar Series Presented by usheru Live

Bringing Together Industry Leaders to Navigate the Future of Venue Management and Marketing

Get ready for an exciting online experience as we present the upcoming usheru LIVE Arenas Webinar Series: Innovating and Excelling in Live Entertainment.

With consumer expectations shifting towards easily accessible, immersive and unforgettable experiences, event operators and marketing executives find themselves at a crossroads. 

How to not just stay competitive but flourish in this dynamic environment? 

This new online webinar series will gather leading innovators and visionaries from the worlds of sports, stadium management, music and entertainment realms to decode the strategies, tools, and technologies propelling the industry toward a prosperous future.

Fostering Insightful Discussions

First, the webinar series will kick off with its inaugural episode, “Build it and they will come,” where a distinguished panel of experts unravel the complexities of launching new venues and share their invaluable insights.

In an era where entertainment and sports venues are not just places of gathering but immersive experiences, the stakes for success have never been higher. 

This webinar promises to provide a behind-the-scenes look at the strategies, challenges, and triumphs that come with bringing new venues to life.

Webinar 1: READY FOR LAUNCH: Expert Panel on Bringing a New Stadium To Life

On Zoom | Weds, September 13 | 9am PST / 12pm EST / 5pm BST

The first episode of the series presents an inspiring lineup of creative leaders bringing new stadiums to life. They all hail from different corners of the world and bring their unique perspectives to the table:

  • Erin Nourijanian – VP Marketing of UBS Arena, New York:
With the monumental task of introducing UBS Arena to the world while nurturing the existing fanbase of the New York Islanders, Erin Nourijanian’s experience offers a case study in audience expansion and retention. Her insights will shed light on the delicate art of embracing tradition while ushering in innovation.
  • Amber Musgrave – General Manager, Mullett Arena at Arizona State University:
Universities are no strangers to creating vibrant communities. The next panelist is Amber Musgrave, responsible for managing the Mullett Arena at Arizona State University. She will delve into the unique intricacies of stadium management within an academic environment. Her takeaways will resonate not only with sports enthusiasts but also with educational institutions seeking to elevate the campus experience.
  • Becci Thompson – Head of Sales, Premium Experiences – Co-Op Live Arena, Manchester, UK:
Manchester’s Co-Op Live Arena is on the verge of becoming a focal point of the city’s entertainment landscape. Becci Thompson will unravel the journey of generating anticipation for a premium experiential space. Her insights will offer a glimpse into managing expectations in an increasingly competitive market.

More To Come...

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The usheru Arenas Webinar Series promises an indispensable platform where leaders converge, ideas ignite, and the future of live entertainment takes shape. 

Future sessions include:

  • THE FUTURE OF PREMIUM HOSPITALITY: Innovations and Inspiration from global leaders in premium experiences
  • AR, XR, VR AND MORE – How venues are enhancing audience experiences
  • THE CHANGING LANDSCAPE OF TICKETING – How innovators in ticketing are bringing the future closer

With this series, stakeholders across the industry are poised to uncover the blueprints for not just surviving, but thriving, in the dynamic world of live entertainment.

Discover more on our website.