usheru Appoints Warren Jones, CTO of SailGP, as New Chairman of Board

Navy background with green circles in the corners. The usheru logo is in the top left. A photo of Warren Jones is in the bottom right, with the words "Warren Jones, sailGP CTO, usheru Board Chairman" to the left.

DUBLIN, (October 18, 2023) – usheru, a global entertainment marketing technology company, is thrilled to announce the appointment of Warren Jones as the new Chairman of its board.

Warren Jones, Chief Technology Officer at SailGP, brings a wealth of experience to the usheru board. Under his leadership at SailGP for the past 5 years, Jones has worked closely with global partners on groundbreaking solutions in broadcast production, data management, and distribution. The expertise and vision he has garnered from overseeing the technological dynamics of the world’s fastest and most advanced sail race boats makes him an invaluable addition to the usheru family.

“We are delighted to welcome Warren onboard. From our first meeting, it was clear that Warren has an incredible technical vision that will help us lead industry innovation across both our live entertainment and film verticals.” said Oliver Fegan, usheru CEO.

usheru, established in 2014, is known for its use of data and technology in empowering partners to forge closer connections to their audience. Originally focused within the film industry, working with major studios and international film organisations, usheru expanded in 2022 with the introduction of usheru Live. With this new sub-brand, the company expanded its work in the sports and live music entertainment niche. 

Through this expansion, usheru Live has teamed up with renowned sports and music event venues, such as UBS Arena New York, CFG Bank Arena Baltimore, Mullett Arena in Arizona, and Berger Foundation Iceplex in California and has been working with Oak View Group, the largest developer of sports and live entertainment venues in the world, to build digital platforms for its venues.

"I’m delighted to lead the Board in my role as Chairman of usheru. I’m looking forward to bringing my experience of technology across the sporting fields to steer this innovative company and continue to bolster its growth trajectory As they continue to expand into the sports and live entertainment industries."

usheru’s foundational tenet is simple: Get your audience closer to the content and experiences they love. As usheru continues to grow and implement its mission, the company is confident that Warren’s visionary outlook will be pivotal in navigating this journey. 

We warmly welcome Warren to the team.

About usheru 

usheru is a data-driven technology company that brings audiences and entertainment closer together. usheru solutions empower partners in the sport, film and live entertainment industries to create better interactions and stronger connections with audiences. usheru’s innovative tools for marketing, analytics, and direct-to-consumer engagement get audiences closer to the content they love. 


About Warren Jones 

Warren Jones is the Chief Technology Officer at SailGP, which features the fastest and most technologically advanced sail race boats in the world. Jones works with global partners on innovative solutions for broadcast production, data management and distribution. Warren has been Chief Technology Officer at SailGP for the last 5 years.