ALTITUDE FILMS

Distributor Success story

What they say

“At the moment it’s very exciting as we look at ways to develop our D2C strategy and optimise our site to drive more sales and engagement. We’re really looking forward to what we can achieve in the future. The team is always friendly, cooperative, quick to respond and have been very attentive to our ever-evolving needs.”

Michael Guerrero, Senior Marketing Manager

The challenge

In March 2020, life in the UK changed drastically overnight, forcing many industries to adapt to a new way of living – one which no one had ever experienced before. The film industry was one of the worst affected by the COVID-19 lockdown and many film distributors had to quickly rethink their release strategies. With the general population in lockdown and only essential businesses operating, cinemas closed leaving studios and distributors with one big question:

How do we get our new content to audiences with cinemas closed?
With more people than ever seeking home entertainment, it was time for the film industry to rethink the distribution process and start focusing on options for viewing films at home.

THE SOLUTION

Altitude is a leading film distributor in the UK, and has built a strong reputation in the film industry, so the usheru team reached out to see if we could partner with them to develop an online solution for their home entertainment. We decided to centralise their catalogue, enabling their marketing team to concentrate their campaigns towards one source, whilst also cross-promoting their content.

The Long Term Approach

Creating a new user-friendly platform for all of Altitude’s home entertainment catalogue that could also be deployed to launch new digital releases.
The site included a trailer homepage for new releases and automatically updated links to all streaming platforms for each film.

the results

Altitude were able to showcase their full catalogue on one website and promote individual releases while retaining their film and audience data in one place with the HOME FOR FILM solution. Other noteworthy successes include:

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countries where visitors came from
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of clicks were for streaming redirections
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engagement rate
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of website visitors are returning visits