English 
Spanish This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Success Story
A collaborative digital approach generates 4X increase in conversions for Cinéart NL
The Background
Cinéart Netherlands is a part of the successful Benelux independent film distribution house which was founded in the mid – 1970s. Through its distribution activities across theatrical, VOD, streaming and TV, Cinéart passionately strives to connect with audiences to help them discover and enjoy the stories in their great film slate.
Having used the usheru Select showtimes widget since May 2023 to bring movie webpages to life, Cinéart accepted an offer from usheru to do a collaborative diagnostic on both sides (the Cinéart.nl website and campaigns, and on the usheru Select solution). The goal was to improve the overall conversion performance of the usheru Select implementation on the website, and to drive more box office sales for Cinéart.
Collaborative Solution
In partnership, the two sides identified areas for improvement, including identifying drop-off in the customer journey online at a point preceding the purchase process. A suggestion by Cinéart to reverse the search order for users to display date first (Cinema second) was welcomed and developed by the usheru technical team. The results speak for themselves (see below).
Shared Objectives
Optimise the eCommerce journey of Cinéart’s web traffic
Improve the UX of showtimes discovery - to maximise box office sales for each film
Results
Conversion Growth
0
x
More visitors clicking
through to the cinema
Optimised user journey
Through Cinéart’s
website film discovery
Integrating usheru's
ticketing widget into our
website was a breeze. Their
technical expertise and
seamless integration
process made it effortless
for us to enhance our
eCommerce capabilities.
The widget's robust
features and easy-to-use
interface have simplified
the ticket discovery
experience for our visitors,
improving the flow of our
movie promotion.
Thomas Vriesema, Online Marketeer, Cinéart Netherlands