Fifty Shades

Distributor Success Story

What they say

"Working with usheru on Fifty Shades Darker is a step towards bringing further innovation into film marketing, by tracking advertising through to purchase and giving insight into performance. For this film title, we saw cinemas who worked with usheru as having stronger pre-booking results. For next film, we hope to see this improve even more."

David Burke, General Manager Universal Pictures International ROI & NI

The challenge

Connect marketing campaigns to cinema ticketing, Gather Sales Funnel Data to maximise ticket sales

THE SOLUTION

We’ve developed the branded website www.fiftyshadestickets.ie, providing in depth analytics for all marketing campaigns. This was the first ever campaign where distributor turned D2C: tickets sold directly to consumers.

the results

0 %
Growth for participating cinemas (vs. non participating)

Increased

advertising campaigns performance

0 %
technology up-time, Zero cinema issues, 100% cinema payment satisfaction