CinemaCon 2024: Celebrating Diversity and Collaboration in Film Entertainment
Federico Beltrán Quiroga, usheru’s Sr. Partnerships Manager, Americas, shares his review of CinemaCon 2024.
Federico Beltrán Quiroga, usheru’s Sr. Partnerships Manager, Americas, shares his review of CinemaCon 2024.
Understanding your audience and tailoring your approach to their habits and preferences is more crucial than ever, especially for non-blockbuster titles. These strategic steps are essential to ensure your film campaign pierces through the noise and reaches your film’s audience.
A compelling, modern website is paramount in today's fast moving entertainment marketplace. In the digital age, your website is your de facto store front and customer’s first impression, so a fresh contemporary design and outstanding user experience are no longer ‘nice to haves’.
usheru, an established name in bringing audience marketing technology to the film industry since 2015, today announced a major transformation with the launch of its new brand identity. This strategic rebranding represents the company’s evolution and growth, building upon nearly a decade of supporting film industry partners in connecting to their audiences to now offer these solutions and benefits to the wider entertainment space.
Launching a new website can be daunting for busy teams in the film promotion and distribution industries. Even more so when introducing innovative technology like usheru Connect. But the usheru team is here to guide you through and take on the heavy lifting to help make the onboarding journey not only easy, but almost effortless.
BF Distribution, a Chilean distributing company and one of the leading distributors in Latin American cinema, are bringing movies closer to their audiences with multilingual promotional pages powered by usheru.
Simplifying Film Asset Management with usheru Share usheru worked with distribution partners to develop a simple solution to manage and share film promotional assets without the need for additional tools.
"usheru's Select widget allows us to simplify the ticketing/at home process for consumers by directing them to one page. We chose usheru for the simplicity of it all, and the communication the usheru team provides is a huge plus and so appreciated!"
The usheru team attended the 2024 European Film Market (EFM) at the Berlinale earlier this month where the international film industry once again descended to strike deals and forge networks. The Martin Gropius Bau was the home to most of the market, with talk of a potential move away from Potsdamer Platz on the cards from next year for the main festival. Our key takeaways from a very positive EFM
Student Anna Gilsenan shares what her two-week internship at usheru was like. She describes what valuable skills she gained and how the experience will help her in her professional life.