A compelling, modern website is the first port of call for those interested in your business and your output. Your website is your de facto store front and for many it is their first impression, so a fresh contemporary design and outstanding user experience are no longer ‘nice to haves’.
Your website is also more than your discovery portal. It’s your marketing hub and data centre in one – delivering you a vital supply of market intelligence and feedback. A well-designed, contemporary website will mean your brand and films stand out. It will also ensure you are well placed to grow your business.
Here are 6 questions that can help you decide if you may need to invest in a new site:
1. Does My Website Create a Favourable First Impression?
“The first impression is always the right one. I rarely change my mind upward about people.”
According to a Behaviour & Information Technology study, users form an opinion about a website in a mere 50 milliseconds. For movie and film distributors showcasing their latest releases, a sleek, modern and visually compelling website is a critical first step.
2. Does It Provide Credibility and Trust?
Every movie and film distributor is seeking to build anticipation for their content. It’s why they need a credible film website with up-to-date information.
Stanford Web Credibility Project Research indicates that 46% of users judge a company’s credibility based on the design of its website.
What does your current website (design and performance) say about you and your films?
3. Does My Website Have Outstanding User Experience and Usability?
Apart from visual appeal, the usability and user experience (UX) of a website play a crucial role in engaging visitors. A user-friendly interface improves navigation, lowers bounce rates, and extends the time the user spends on the website.
It is especially important for mobile, because websites that load within five seconds on mobile devices experience 70% longer average sessions compared to slower counterparts.
4. Are We Fully Equipped for E-Commerce?
For distributors striving to convert website visitors into ticket buyers, professional design of their film websites can bring tangible results.
A case study by Forrester Research found that a well-designed user interface could raise a website’s conversion rate by up to 200%, and better UX design could yield conversion rates up to 400%.
At usheru, we built our CONNECT film marketing platform for e-commerce and driving sales to your films, whether they are in cinemas or streaming platforms.
5. Is Our Website Optimised for Mobile?
More than half of global web traffic comes from mobile devices, so it’s important to optimise your website for mobile. This is particularly true for theatrical distribution, with customers increasingly booking tickets from their mobile device.
Google’s data underscores the importance of mobile accessibility, revealing that 61% of users are unlikely to return to a mobile site they struggled to access. Distributors should ensure a smooth mobile experience to retain and engage visitors.
6. Do We Have Good SEO and Visibility?
Lastly, a well-designed website not only enhances user experience but also boosts search engine visibility, growing organic traffic and new customers.. Factors such as mobile responsiveness, loading speed, and content organisation influence search engine rankings.
Our CONNECT platform is optimised for SEO and TRACK analytics will help you grow your discoverability and give you the edge in terms of traffic
So, Do You Need a New Website?
The significance of a website cannot be overstated for event venue businesses. From making favourable first impressions to fostering credibility, enhancing user experience, and maximising conversions, a well-crafted website is the cornerstone of digital success – and film businesses are no exception.
If you have answered ‘no’ to more than two of the questions above you might need to consider a fresh website. usheru Connect is recommended by film industry powerhouses including Vertigo Releasing, Screen Ireland, German Films and many more.
