Blue Fox Entertainment, a US based global sales and distribution company implemented the usheru Select widget in order to turn their movie promotion process into a direct to consumer journey with minimal effort.
usheru and Blue Fox have reviewed the highlights of a successful 12 months utilising the usheru Widget to great effect.
Here’s how it happened:
Blue Fox Entertainment implemented usheru Select in order to enhance their movie promotion process into a direct to consumer journey. Together, we dug into their strategic goals and agreed on the following objectives, ultimately delivering powerful results.
Objectives
Drive Traffic to Website to Transform Blue Fox Website into a Destination for Audiences to Discover Films
Engage Film Fans to Expand Retargeting Data
Simplify Movie Discovery to Power More Sales
Solution
usheru’s offer is a simple and effective widget, easily embedded within the company’s website, automatically delivering theatrical information and purchase links to audiences.
This empowers Blue Fox to promote tickets and online streaming availability of their film releases directly to consumers, attracting more web visitors and converting their website into a sales driver.
Results
Direct-to-Consumer Journey:
- Up to 46% clickthrough rate to streaming platforms
Increased Online Engagement:
- 600x growth in page views from Jan – Dec 2023
- The website successfully became a destination for film fans to explore options to watch the films
- An increase in website visitors AND also an increase in the number of pages engaged per visit.
Retargeting Capabilities:
- Through the increased web engagement and traffic, Blue Fox is building first party data to enable retargeting for campaigns and to grow their own fan community
Explore the full report below.
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