News: Collaborative Digital Problem-Solving With usheru Leads to 4X Growth in Conversions for Cinéart NL

Cineart NL usheru Select widget

In a remarkable success story published this week by usheru, Cinéart NL shows how innovation, driven by a collaborative approach, can yield extraordinary dividends. The prominent Benelux distribution company saw a 4X growth in digital conversions on their Netherlands platform following a series of website improvements guided and supported by usheru. usheru implemented valuable feedback from Cinéart to improve its usheru Select showtimes & streaming widget’s user experience. This was a true partnership.

Background

Cinéart Netherlands, part of the renowned Benelux film distribution house, has a storied history of connecting audiences with high-quality films through various channels, including theatrical releases, VOD, streaming, and TV. With a mission to enhance the film discovery experience, Cinéart wanted to enhance user experience on their website and maximise box office sales for their diverse slate.

 

In May 2023, Cinéart began using usheru’s Select showtimes widget. This widget was designed to improve the way users discover showtimes and purchase tickets. To maximise the potential of the integration, Cinéart and usheru embarked on a collaborative diagnostic review to identify and address areas for improvement.

Collaborative Diagnostic and Optimization

The partnership focused on two main objectives: 

  • improving the UX of showtimes discovery, and
  • optimising the eCommerce journey for Cinéart’s web traffic. 

 

The collaborative effort involved a comprehensive analysis of both Cinéart’s website and their campaigns, as well as the usheru Select solution.

 

Key insights emerged during this process, including identifying a drop-off point in the customer journey just before the purchase stage. This discovery led to a recommendation from Cinéart: reversing the search order to display the date before the cinema. This adjustment was based on the observation that users prioritise movie dates over cinema locations.

 

usheru’s technical team developed the necessary modifications. The result was a streamlined user experience that simplified the ticket discovery process and enhanced overall user engagement.

Impressive Results for Cinéart NL

The impact of these optimisations was immediate and substantial. By comparing conversion rates before and after the upgrades in 2024, Cinéart NL achieved an impressive 4X increase in conversions from pre-implementation to post-implementation on comparable film releases.

The revised widget design not only facilitated a smoother ticket discovery process but also increased the number of visitors clicking through to purchase tickets.

Conclusion

The successful collaboration between Cinéart Netherlands and usheru exemplifies how a strategic digital partnership can lead to significant improvements in user experience and business outcomes, for both. Cinéart provided a more engaging experience for moviegoers by optimising their showtimes discovery process and by addressing key pain points in the customer journey.

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