Arenas: How to drive more online revenue from Ticket Sales

Your website is not simply an online branding exercise. It is a major revenue generator for your venue. Online revenue streams range from ticket sales, to VIP suites to merchandise and concessions and potentially many more. 

Increasing the revenue generated on your website doesn’t need to be complicated or costly.

In this blog series, we break down the most important steps you can take right now to generate more revenue on your website through the most lucrative online revenue streams for arenas. 

How to increase ticket sales through your website 

    • Optimize User Experience: Make sure your website’s ticketing process is seamless, with an intuitive, mobile-friendly interface and easy navigation. Bolstering your site with ticketing integrations can ensure a smooth purchase process for visitors and all the relevant on sale dates automatically populated. (Read about the usheru Ticketmaster integration)
    • Know your audience: Use engagement tools on your website to collect information on interested fans. The more you know your local audience and their preferences, the more you can increase sales for slow shows. This will enable you to contact them via a mailing list or targeted ads announcing sales for shows they care about and want to go to. You can also build lookalike audiences to attract new audiences.
    • Promote Events Early: Start your marketing for upcoming events well in advance, creating urgency with limited-time offers.
UBS Arena Food and Beverage
    • Integrate Upselling Features: Offer seat upgrades, parking, and concessions both during the ticket purchase process and afterwards via email, to increase the total transaction value.
    • Implement Payment Integrations: Enable digital payment options like Apple Pay, Google Pay, and cryptocurrency to streamline purchases and reduce friction.

Want to go deeper? Check out UBS Arena’s success story, seeing how their web optimization delivered increased revenue. 

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