Is your movie promotion website fit for purpose? Three things to consider (or avoid !) when building a successful online hub

1. Stand-alone websites are death traps!

When releasing a film, creating a new movie promotion website just for one film is a waste of time, money and data. Each new site needs time and ad spend to grow in Google rankings, SEO and visitor acquisition. If you’re still using this method, it’s time to usher in a new way of thinking. Creating one platform to house and promote all your films, content and links to social media will present your brand as a more rounded and professional organisation, allow reduced workload to add a new film at the time of each new release, plus less time acquiring new web visitors, whilst giving film fans a base to discover, watch and share your films.

2. Please! Remember to make your website mobile responsive

The vast majority of customers will view your website on their cell phone. This is why it’s crucial to ensure your website is optimised for mobile use. Search engines such as Google index based on mobile performance, so not optimising only makes you less visible to customers.

3. Social media icons & integrations: a must

Everything needs to be connected! Having social media icons on your website lets your customers know you’re an active, engaged company who wants to make a connection with customers and potential customers alike. usheru’s digital solution can help you connect your social platforms and website so you can view all your marketing data in one place.

At usheru, we’re proud to help film distributors, producers, national film promotional bodies and cinemas reach their potential.

Book a free demo with one of our industry experts today to learn more about how we can boost your returns.

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