When is a good time to start a long-term marketing strategy for my movie distribution company? (Hint… Now!)

When it comes to creating an online platform to promote your next movie releases and improve discoverability of your film and television catalogue, it’s important to consider your objectives and the overall marketing & promotion strategy. usheru’s viewpoint is to take a holistic view on marketing strategy for film distributors and movie studios. 

What are your goals for the platform? 

1. Is it sufficient to ‘check a box’ for one movie campaign or are you interested in longer-term audience  growth and insights? 

2. Do you see the platform as a way to save time? With, for example, automated theatrical showtime feeds and VOD availability data – 

3. Are you considering that a website can optimise your spend with better marketing insights and inbound traffic? 

If you are seeking a longer term solution, we have a range of tools for your needs. 

The usheru Content Discovery Platform has been designed from the ground-up to deliver both immediate and long term benefits to distribution and marketing strategy. 

Content Discovery Platform vs. Individual Movie Sites vs. Other Options

Feature usheru Content Discovery Platform  Standalone Showtimes Site Off the Shelf or Custom Build
Branded Movie Pages (unique design) ✔ ✔ ✔
Automated Showtimes Data ✔ ✔  
Automated Streaming Data ✔ ✔  
Integrated Theatrical TIcketing* ✔    
Includes Catalogue / Slate  ✔   ✔
Long Term Approach to Marketing and Audience Growth ✔   ✔
SEO Friendly – benefits from organic traffic and search ✔   ✔
Custom Dashboard: Data and Analytics for All Releases  ✔    
Translations and International Assets Available ✔    
Integrated TVOD Player  ✔    
Designed to Build a Direct Fan Base ✔    
Dedicated Client Success Manager ✔    
CMS: Option to Make Site Changes Yourself ✔   ✔
Competitions and Quizzes Feature ✔    

*available in certain territories