Your arena website is a crucial marketing tool, building your venue’s brand recognition, promoting events, memberships and VIP access plus providing vital visitor information. Don’t forget to include these 3 vital pieces in your site.
1. Clear and Up-to-Date Information
Firstly, your website should provide clear and accurate information about the venue, upcoming events, seating charts, and ticket pricing. This information should be up-to-date and easily accessible to potential attendees. Using an integration with ticketing promoters helps to ensure the information available for visitors online is consistent everywhere across the web.
Automation of the ticketing and sales process can increase the efficiency of the ticketing process, reducing the workload on staff and saving time and money. Automated systems can handle high volumes of sales and generate reports, providing real-time data on sales and attendance.
Moreover, keep in mind that most of the attendees will visit your site and purchase their tickets through their phones, so make sure that your website is optimized for mobile devices, your updated information is clear and uncluttered when viewed from a phone, and that it loads quickly.
Additionally save your team time by keeping box office, parking and venue directions up to date.
2. Engaging Content
Secondly, to keep fans and attendees engaged, you need to continually refresh your site with content that is interesting and relevant. This could include articles, videos, photos, and social media feeds that showcase events, players, and performers.
Engaging content can also help build a sense of community among fans and promote loyalty to your venue.
Additionally, consider creating a blog or newsletter to share news and updates about upcoming events and activities.
3. Online Ticketing and Sales
Providing an easy-to-use online ticketing and sales system is crucial for modern sports and events arenas. Embedding this within your own website empowers you to:
- grow your own returning audience
- cross-promote other events, and
- direct visitors to further purchase opportunities like merchandise for the events or your venue itself.
Online ticketing and sales provide a more convenient experience for customers. A good system should allow customers to purchase tickets, choose seats, and print tickets from home.
Next, you can offer exclusive deals to online customers, such as discounted rates, early bird pricing, or special promotions. It will help incentivize people to purchase tickets through your website rather than through third-party platforms.
Enhanced Data Collection and Analysis
Automated ticketing and sales systems can collect and analyze data on customer behavior, preferences, and buying patterns. This information can help arenas and stadiums better understand their customers, create targeted marketing campaigns, and improve their overall customer experience.
Your sports or events arena website should provide clear and up-to-date information, create engaging content, and offer an easy-to-use online ticketing and sales system.
By implementing these three elements, you can increase your online presence, attract more attendees, and get to know your customers better.