In the era of streaming automation, where on-demand content reigns supreme, distributors are increasingly realising the necessity of implementing automated processes to meet the demands of today’s viewers.
This article explores why implementing streaming automation is necessary and the numerous benefits it can bring.
Streaming Automation Simplifies Content Distribution
First and foremost, streaming automation simplifies the process of distributing content across multiple platforms. Traditionally, distributors had to navigate through complex and time-consuming manual workflows to upload their content to their websites. This involved coordinating with multiple employees, adhering to different technical specifications, and ensuring timely uploads. However, with streaming automation, these tasks can be streamlined and automated, saving significant time and resources.
Reducing Errors and Minimising Delays
Efficiency is a key advantage of streaming automation. By automating the content distribution process, distributors can reduce human errors and minimise delays. Automated workflows can seamlessly handle tasks such as encoding, transcoding, and packaging content for websites but also for different streaming platforms. This not only speeds up the distribution process but also improves the overall quality and consistency of the content delivered to viewers.
Broader Audience Reach
Moreover, streaming automation enables distributors to reach a broader audience. With the proliferation of streaming, it can be daunting for distributors to cater to the audience manually. However, automated systems can efficiently distribute content to multiple platforms simultaneously, expanding the reach of the content and maximising its potential viewership.
Viewer Insights
In addition to reaching a wider audience, automation offers distributors valuable insights into viewer behaviour and preferences. Automated systems can generate detailed distribution analytics that tell you about content performance, audience engagement, and consumption patterns. This data is invaluable for making informed decisions regarding content acquisition, marketing strategies, and future investments. By harnessing these insights, distributors can better understand their audience and tailor their content offerings to meet their preferences, ultimately driving viewer satisfaction and loyalty.
Respond to Market Dynamics
Another compelling reason to implement streaming automation is the ability to respond swiftly to changing market dynamics. The entertainment industry is highly dynamic, with new platforms, devices, and formats constantly emerging. Streaming automation empowers distributors to adapt quickly and seamlessly to these changes.
Automated systems can efficiently handle format conversions and ensure compatibility across various devices and screen sizes. By embracing automation, distributors can stay ahead of the curve and remain competitive in the ever-evolving entertainment landscape.
Streaming Automation for Distributor Scalability
Furthermore, streaming automation enhances scalability for distributors. As the demand for content grows, the manual distribution process can become overwhelming and prone to bottlenecks. Automated systems can handle large volumes of content, effortlessly scaling up or down based on demand. This scalability not only improves operational efficiency but also enables distributors to capitalise on opportunities for rapid content deployment, such as releasing new seasons, exclusive premieres, or timely event coverage.
Cost Savings
Lastly, streaming automation can lead to significant cost savings for distributors. Manual distribution processes are resource-intensive, requiring a considerable workforce and infrastructure. By automating these processes, distributors can reduce labour costs, minimise the risk of errors, and optimise resource allocation.
Additionally, automated workflows enable faster time-to-market, allowing distributors to capitalise on revenue-generating opportunities without incurring excessive expenses.
Why You Need to Implement Streaming Automation
The implementation of streaming automation is a necessary step for distributors in the modern entertainment industry. It streamlines the content distribution process, enhances efficiency, expands audience reach, provides valuable insights, enables adaptability, improves scalability, and leads to cost savings. By embracing automation, distributors can position themselves at the forefront of the streaming revolution, deliver high-quality content to a wider audience, and stay competitive in the film industry market.
