The Future of Film Marketing is Audience Data
How to build direct relationships with fans to create new efficient marketing channels and save money
Funding Innovation: How to Fund a Long Term Audience Development Strategy
Complementing individual releases with a long term audience development strategy is a significant but important transition for distributors and film promotion bodies. The usheru solution is designed for this transition powering individual…
Why Do We Need to Think Direct to Consumer?
Solving discoverability and accessibility are priorities for national film bodies in the post-Covid entertainment landscape but so is harnessing data to demonstrate their impact. So much has changed in the…
usheru’s First-Party Audience Data Tools To Execute Account-Based Film Marketing Strategies
ABM strategies offer many benefits for film marketers as it helps targeted film fans engage with audiovisual content and supports content discovery, leading to cinema ticket sales or traffic to…
Connecting Studios to Audiences
The dust has officially settled since returning back to Kansas City from CinemaCon Although last year's show was put on hold, it was great to be back this year -…
Why Integrate Your Own Video Player?
The COVID-19 pandemic has forced industries to either adapt or die and has highlighted that innovation in the film industry is long overdue.
How to Track and Improve the Impact of Every Marketing Campaign?
A quick guide to setting up UTM tags & why they will save you money It's a real cliche but as they say, if it's not measured, it's not managed.…
Practical Tips: Get started with account-based marketing for films
The usheru Marketing team has developed some simple ideas as starting points for your new account-based marketing strategy (including both paid and organic!) 1. YOUR WEBSITE: TURN VISITORS INTO AUDIENCES…
How to win at SEO
A simple guide for the movie industry to get your website noticed A simple guide for the movie industry to get your website noticed SEO or Search Engine Optimization is…
