Quick Guide to Measuring ROI in Venue Marketing

Venue marketing is crucial to the success of any arena. In the demanding - but exhilarating - world of live entertainment and sports, grabbing the attention your venue and events deserve is an ongoing battle. Venue marketers must be innovation discoverers, inspirational team leaders, effective communicators AND revenue generators - all at the same time.

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Pollstar Live! 2024: 4 Things We Learned at the Event

Pollstar Live! 2024 was a vibrant, inspiring gathering of a diverse array of live entertainment professionals from around the world. usheru seized the opportunity to connect with fellow professionals in the live entertainment niche, build new connections and gather insights on the current broad state of the industry.

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Three Steps to Harness Fan Crossover in Music and Sport

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For arenas, the boundaries between entertainment industries blur as crossover moments between music and sports become increasingly common. As Taylor Swift and Travis Kelce’s romance has highlighted the symbiosis between her fan base and the NFL fanbase, the intersection between these two powerful domains offers a trove of opportunities for cross-promotion that shouldn’t be missed.

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Paradiso Films Introduces usheru Select for Their Audience

Paradiso Films, one of the leading independent distributors for Theatrical, DVD, VOD and Television in the Benelux region, has taken a significant step forward in catering to their audience by introducing an usheru Select widget on their movie page for multiple films, including "Jeanne du Barry."

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Navigating Fan Data in Arenas: 3 Unskippable Steps for Success

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Arenas and stadiums are increasingly leveraging fan data to enhance the overall fan experience, boost engagement, and drive revenue.  However, handling fan data comes with great responsibility. It's crucial for venues to follow three unskippable steps when utilising fan data to maximise the benefits while protecting fans’ information privacy.

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