News: Collaborative Digital Problem-Solving With usheru Leads to 4X Growth in Conversions for Cinéart NL

In a remarkable success story published this week by usheru, Cinéart NL shows how innovation, driven by a collaborative approach, can yield extraordinary dividends. The prominent Benelux distribution company saw a 4X growth in digital conversions on their Netherlands platform following a series of website improvements guided and supported by usheru. usheru implemented valuable feedback from Cinéart to improve its usheru Select showtimes & streaming widget’s user experience. This was a true partnership.

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How to Fuel Film Promotion With URL Masking and Custom URLs

Digital marketing strategies need to be both innovative and efficient in film promotion. One such strategy involves the use of URL masking and custom URLs to have a unique web address for a page within your main website. This technique offers a range of benefits, primarily down to retaining all traffic within your own site.

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How to Create Highly Targeted Marketing Campaigns for Arenas

Marketing for arenas and large venues presents unique challenges. To effectively reach your fans, it's important to create highly targeted marketing campaigns that don’t just capture attention but also drive engagement and sales. Here are some simple tips to help you craft successful campaigns specifically for arenas, stadiums, and venues.

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A Glance Back at Cannes Film Festival 2024: The Industry Wants Data

The 2024 Cannes Film Festival's Marché du Film, held from 15th to 19th May, was brimming with energy and a focus on innovation. This year's festival was described as the busiest ever with over 15,000 attendees. Team usheru was in the midst, represented by CEO Oliver Fegan, COO Catherine Downes, and CTO Andres Macias Oliete. These are their key takeaways from the event.

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Navigating the AI Revolution in Film: Opportunities, Innovations, and Ethical Considerations

Rapid advancements in artificial intelligence (AI) have begun to reshape various industries. The film industry is a prime example. As AI tools become more sophisticated and accessible, filmmakers, studios and national film agencies are evaluating the potential of these technologies to optimise pipelines, generate efficiencies and, ideally, bring about new creative opportunities.

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